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  • 21 Tips for Being the Best Boss

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams describes 21 traits that an excellent boss has---and offers explanations of why they are necessary to be a leader.

  • Brand Campaigns Drive Most Facebook Likes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because of a brand invitation or advertising campaign, according to a study by DDB Worldwide and Opinionway Research.

  • Run Your Blog Like a Newspaper

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Tom Diederich shares tips from his newspaper days to help companies manage successful blogs.

  • Smartphone Election: Which States Own What?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The "gadgetoral" votes are in: The great state of California has the highest per capita ownership of iPhones in the US—casting 83 gadgetoral votes in favor of the device—whereas New Jersey has the highest ownership of Androids, according to a survey from Retrevo.

  • 7 Ways to Use Social Media to Boost Holiday Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Dana VanDen Heuvel shares tips for boosting sales through social media this holiday season.

  • Turning Thought-Leadership Content Into Cash

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types.

  • Ownership of Untethered Gadgets Continues to Grow

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Far beyond the desktop, the digital world has expanded to an array of untethered devices: US consumers' adoption of laptop computers, cell phones, and other mobile gadgets continues to increase, while the ownership of desktop computers is gradually declining, according to Pew Research.

  • 4 Steps to Launching a Successful Twitter Chat

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up party.

  • 14 Ways to Improve Conversion Rates of Online Forms

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why are they so awful? Or overly ambitious?

  • Bring Your Fans Home: How to Capitalize on Facebook Fatigue

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a strong content-driven website.

  • Digital-Media Terms: How Do You Translate That?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?

  • Video-Based Email Marketing Growing, Despite Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a survey from the Web Video Marketing Council.

  • Did Ben & Jerry’s Do the Right Thing at the Right Time?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label its ice cream and frozen yogurt as “All Natural”? There’s no doubt the Ben & Jerry’s brand stands for environmental consciousness and social responsibility. These attributes have been inherent in the brand since Ben Cohen and

  • Small Biz Report: Social Media Adoption Levels Off

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As small businesses continue to navigate the economic recession, their adoption of innovative marketing technologies such as social media has leveled off, while expectations among those who use social media have changed, according to a study by Network Solutions and the University of Maryland's Smith School of Business. Still, among those that leverage social channels, 57% expect to generate a profit from their social media efforts over the next year.

  • 11 Ways to Restate Problems to Get Better Solutions

    Article

    CONTENT TYPE: Article | TOPIC: None

    When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the As Morgan D. Jones writes in his book, The Thinker's 14 Powerful Techniques for Problem - "The aim of problem restatement is to broaden our perspective

  • Most Americans Conduct Online Product Research

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said so in 2004, while roughly one-quarter (24%) have posted comments or reviews online about products they buy, according to a survey from Pew Research.

  • When Is It OK to Sell a Substandard Product?

    Article

    CONTENT TYPE: Article | TOPIC: None

    With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services. Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and resold them to pension funds and other investors worldwide. And

  • Social Media Brand Passion Index: Butterfinger Rules for Trick-or-Treaters

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When trick-or-treaters head out for their favorite candy on Halloween night, they'll be most delighted by the sight of a Nestlé's Butterfinger: Consumers are more passionate about that brand than any other major Halloween candy, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Mobile Proximity Marketing Forecast: $6B by 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, according to a report by Borrell Associates.

  • The '8Ps' of Buying Triggers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, one way to break through the cacophony is via triggers that redirect customer behavior.