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As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here are some of the key reasons rebranding often fails. More than executional mistakes that blunt the effectiveness of rebranding efforts, these are critical errors that almost always lead to failure.

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Just as teenagers use catch phrases, certain words and phrases crop up again and again in Web sites and news releases—so much so that the gobbledygook grates against nerves. Well, duh. Like, companies, yeah, they just totally don't communicate very well, you know?

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If you and your marketing team use an ad hoc approach to processes, you've got serious problems. For one thing, this tack deprives you of the credibility you need to earn your superiors' and peers' support for your ideas. When non-marketing executives sense that the marketing group is using ad hoc processes, they question those processes' reliability—as well as your team's professionalism. Non-standardized processes also waste time and money as people duplicate one another's efforts or work at cross-purposes.

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The business conference season is in full bloom this month, and you've probably noticed that many of these get-togethers are focused on the current hot topic of corporate innovation. Yet, attendees could benefit taking a moment to peek back into history and learn from the innovators from another era.

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When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site's profile. However, budgetary constraints often make that impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it's usually better to focus on one or the other. But which is best for you?

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What's the best way to get big results from a small budget?

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Look to dream with the R&D team if you want marketing to be valued as a leader of future cash flow.

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We all know about ADD—Attention Deficit Disorder. The larger problem, in terms of getting response to our communications, is TDD—Time Deficit Disorder.

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Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take your product and marketing strategy can be difficult to determine, taking many months and using significant resources. The following six steps can help you jumpstart your strategy-planning efforts with a streamlined and effective approach in developing a targeted product and market strategy.

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According to a survey recently published in Gallup Management Journal, a startling 69% of workers are either not-engaged or actively disengaged on the job. Further research from the firm estimates that approximately $370 billion is lost annually due to lower productivity from actively disengaged workers alone. So what can you do about this alarming trend?

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Quick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are? In the past, as long as you were advertising out-of-home, you could have answered "yes." But today, unless your media plan contains a significant amount of mobile-compatible mediums, you are not optimizing your reach. Here's how.

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Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact your career. Do you know what Google says about you?

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Web marketers don't sit in labs, mixing and testing search engine formulas. Good Web marketers form online relationships by joining discussion forums, subscribing to e-newsletters, visiting blogs, and introducing themselves to online media. So get inspired and get yourself out there.

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Viral marketing focuses on leveraging existing social networks by encouraging customers to share product information with their friends. Here are some key insights that all marketers should use as they develop word of mouth campaigns.

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Simplicity is probably the most important underlying factor when it comes to the performance of any Web page... whether your homepage, an interior page, a sales page, or a landing page. Here are six ways to keep your pages simple and increase conversions.

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Many marketers make an all-too-common error in the way they present their story: They don't speak the language an executive audience uses and values. Here's how can you master the language of business.