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  • Social Media Marketing: No Overnight Success

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated into their companies' business models, but that level increases to 44.4% among those with three or more years of experience in social marketing, according to a social media benchmark report by SmartBrief.

  • Algorithms Give You a Competitive Advantage

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the competitive advantage of using algorithms for business.

  • 1/4 of Online Holiday Shoppers Are Frustrated With Customer Service

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jeanne Bliss shares stats about disgruntled online holiday shoppers and how their tweets impact business.

  • Email, Social Marketing Top 2011 Budget Growth

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    CONTENT TYPE: Chart | TOPIC: None

    Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail.

  • Is Sustainability Conditional?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses a podcast with Procter & Gamble's VP of global sustainability regarding its environmental sustainability strategy.

  • How to Implement a Winning Social-Media Function in Your Organization

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. This article lays out the four phases of implementing a social-media management system in your business and outlines the 20 steps necessary for running a successful social-media function.

  • Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a company leave satisfied. Here's why... and what you can do about it.

  • Stop Selling and (Instead) Help Your Customers Buy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted adviser and start helping your customers.

  • Three Reasons Long-Term Domain Registrations Make Sense

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones pointing to an old microsite promotion. If you don't, you may be losing out on traffic or money—or, even worse, you may be facilitating a brand catastrophe.

  • One-third of Brands Converting via Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale via such social channels, according to a new survey from R2integrated.

  • Twitter Is More than Just Noise

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Michael Rubin shares recent stats about Twitter usage from the Pew Internet & American Life Project.

  • Twitter Use Higher Among Women, Minority Groups

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research.

  • Don’t Hog Glory, Invest It Instead

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses how to invest in your team by sharing the praise with fellow co-workers or employees.

  • Social Media Top Priority for PR in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

  • How to Stand Out From Your Kajillion Competitors

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski asks readers to consider what makes them interesting and what they can do to stand out from the competition.

  • Social Media Brand Followers Hunting for Deals

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so primarily to find coupons and special promotions, according to a survey from Empathica.

  • Does Having Members Make Building Community Online Easier?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest bloggers Maddie Grant and Lindy Dreyer discusses online community building and share an excerpt from their book "Open Community."

  • E-reader Brand Passion: Kindle Has It in the Bag

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    CONTENT TYPE: Chart | TOPIC: None

    When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • New Media Customers: Hard to Find. Easy to Lose.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni talks about cyber consumers and how hard it is to find them and then how easily they are lost.

  • Marketing Automation: The Beginning of the End?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses the end of marketing automation ... and what can be done to prevent its demise and use it well.