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There are many market research firms out there, from tiny consulting firms to huge multinational corporations. With all those choices, how do you find one that will best fit your company's needs? Don't be intimidated. Be inquisitive. Ask these four questions of your next research supplier.

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Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from its energy. It should be exciting to tell and hear. Many of us, though, bore with ours. The reason? We use the standard problem-solution-result formula—and fumble "the solution" part.

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This week: Do you compensate a sales team on gross sales or gross profit for services? See if you agree with our experts. Coming up: Hate meetings? How can you make them productive? Add your two pesos.

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A lump of coal in your Christmas stocking—that's what the most recent holiday mailing you managed may have felt like. So while the pain and memory are relatively fresh, let's take a look at some smarter ways to get out a holiday mailing, assuming that angst of holiday mailings is a fact of life for most businesses.

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Google's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of relevant links for the user to sift through. A new environment termed "Virtual Worlds" has created a similar challenge—finding a vast range of items in a timely manner.

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Attending networking events can be frustrating and ultimately a waste of time for many business owners and professionals. Here are three ways to make them pay off for you.

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Marketers can no longer rely on only quantitative data to address an issue. Qualitative tools, such as advanced video analytics and "day-in-the-life" sketches, are needed to unearth the deeper insights—the where, when, and how much—to make decisions that stick.

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Tradeshows can be one of the most expensive forms of marketing. Paying to act as an event sponsor (complete with a booth and travel for employees) often runs into the tens of thousands of dollars. But there are options to tradeshow sponsorships that will still get you out in front of the same prospects, but cost much less and provide more value.

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He could stop traffic in Moscow, Tokyo, Nairobi, Shanghai, and Mumbai. Kings, presidents, and prime ministers worldwide would take his call. He outshines Madonna, Mick Jagger, and Meryl Streep. Although it has been more than 25 years since he occupied center stage, he is the world's greatest personal brand. He is the incomparable Muhammad Ali. Ali's boxing record is the stuff of legend, and boxing has never been the same since he retired. But just as interesting are the lessons his life holds for developing your own personal brand.

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Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and your business have to say. So what are the dos and don'ts? What can you do to enhance your chances of getting what you want... and avoiding or minimizing what you don't?

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Whenever people strive to buy a complex product, they want to learn as much as they can prior to talking with a sales rep. For example, people spend almost two months researching new cars online before ever stepping into a car showroom. Or they download user manuals for expensive cameras to study features before making purchasing decisions. If they're doing that for cars and cameras, you can imagine how much time they are spending to learn about complex B2B products and services prior to giving your sales rep a call.

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Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

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Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target market.

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Jim Carville popularized the phrase "It's the economy, stupid" in the first Clinton presidential campaign. For the savviest brand managers and customer service organizations, now "It's the experience, stupid."

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