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  • 8 Ways to Get Your Brand Known Around the Globe

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Liz Elting, co-founder and co-CEO of Translations.com, discusses 8 ways that companies can grow interest globally for their brands.

  • Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success.

  • Millennials Hooked on Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Millennials depend on social networking sites more than any other age group for personal connections and self-expression—but Gen-X adults are most likely to value recommendations about products and services on social sites, according to a report by GfK Mediamark Research & Intelligence (MRI).

  • 5 Things You Need to Know to Boost Your Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo offers 5 suggestions for lead generation a few days before the lead-generation seminar at Digital Marketing World.

  • What Motivates Your Customer Network: Love, Glory, or Money?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with your business. Here are three motivational forces that drive collaboration.

  • Loyalty Programs Boost Email Success

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian CheetahMail. Even email campaigns inviting prospects to join loyalty programs tend to outperform bulk promotional mailings.

  • Profit From Information Networks Just Like the Rothschilds Did

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch shares how companies today can discover competitive advantages from information networks using the genius of the Rothschilds.

  • Outsourced Marketing: Does It Make Sense for You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a few drawbacks to consider when contemplating outsourcing.

  • Smartphone Use Surges 60%, Android Gains Ground

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ranking with 31.6% of US market share, while second-ranked Google accounted for 28.7%, up 34.1% from the three-month period ended September.

  • #MPForum: What Happened in Austin Isn't Staying in Austin

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski recaps the Digital Marketing Forum 2011 and highlights, both during the event and continuing online via Twitter.

  • Make Your Next Tradeshow a 'Qualified' Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead to qualified customers and increased event ROI.

  • Super Bowl Ads: Which Brands Created Social Buzz?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among 255,431 social media conversations focused on Super Bowl ads, Volkswagen, Doritos, Pepsi, Groupon, and Motorola were the top 5 advertisers, garnering the most social media mentions from December 1, 2010 to February 6, 2011, according to a study by Alterian. Microblogs, (e.g., Twitter) were the top media source, comprising more than two-thirds of such conversations.

  • How Far Should Charities Go to Protect Their Brands?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses the angst about pink ribbons and brands for breast cancer awareness.

  • Five B2B Trends in Content, Social Media in 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011.

  • Android Dethrones Blackberry in Mobile Entertainment Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's Android operating system (OS) accounted for 40% of smartphone visits to Myxer's mobile content site in December 2010, up from 12% a year earlier, toppling the once unshakable BlackBerry from its leadership position for the first time, according to a report by Myxer.

  • #MPForum: Speakers Aneta Hall and Lucy Hackman Offer 5 Tips to Maximize the Impact of Social Media on Your Event

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes offers 5 steps for using social media at an event, as shared by Digital Marketing Forum speakers Aneta Hall & Lucy Hackman.

  • #MPForum: Speaker Mike Wesch Draws the Connection Between Media & How We See Ourselves

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares the main theme of anthropologist and Digital Marketing Forum speaker Mike Wesch's luncheon keynote about self-identy.

  • #MPForum: Speaker Cam Balzer Describes Geek Love to a T & Why Passion for Your Product Matters

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares highlights from the keynote speech by vice president of Marketing at Threadless, Cam Balzer.

  • #MPForum: Video Highlights From Day 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares DMF highlights featuring Jay Baer, Amber Naslund, C.C. Chapman, and MarketingProfs chief content officer, Ann Handley.

  • #MPForum: Speakers Dig Deep In the Heart of Facebook

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares Facebook insights from business superstars Adam Brown, Ekaterina Walter, Frank Eliason, and Kyle Flaherty.