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  • Sign Here, Sign There: The 3 Biggest Concerns About E-Signatures

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jason Lemkin, CEO of EchoSign, debunks the top 3 myths of electronic signatures. Plus, he advocates contracts in the cloud.

  • Seven SMB Marketing Trends for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs in 2011.

  • What B2B Email Marketers Want to Improve Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a report by BtoB Online titled B-to-B State of E-mail Marketing Best Practices..

  • Supersizing Starbucks: How Much Coffee Do You Need?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Ted Mininni discusses Starbucks's adding the option of a large drink, the Trenta.

  • The Real Reason Your Email Marketing Is Insufferable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish.

  • Lessons From a Corporate Insider: Dream Big, but Think Small

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mark Ivey shares advice about implementing social media into a large organization, tips taken from his years with Hewlett-Packard.

  • SMB Twitter Use Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among SMBs doubled, from 9% in 2009 to 19% in 2010.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    So far in our crash course on conversion, we covered the economics of conversion, why homepages aren't the best way to get results, and how to effectively use landing pages and calls to action to boost conversion. Our final installment covers page optimization and testing.

  • Younger Generations Using Social Channels to Find Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester.

  • Proof of Life: 4 Reasons Why B2B Lives On

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo offers four reasons why the rumors of B2B's demise have been greatly exaggerated. B2B is alive and kicking!

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment.

  • Social Sign-In Favored Over Traditional Web Registration

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in would be a good alternative, according to a new study by Janrain.

  • No Mind Melding Here: Don't Assume Your Customers Know What You Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel shares a negative experience in car-shopping and how the salesperson could have built more trust by sharing pertinent info.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In part three of our five-day crash course on conversion, you'll learn why your homepage is likely not the right choice for conversion success—and four reasons why you might want to forego using it as your landing page.

  • Mobile Web Traffic to E-commerce Sites Surges 300%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor.

  • Repurposing Your Video Content Is as Easy as 1, 2, 3, 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger and director of Product Management for PRWeb, Jiyan Wei shares four steps for making the most of your video content for business.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of our five-day crash course in conversion, learn how to effectively use a call to action.

  • Social Networking: Fastest-Growing Mobile Content Category

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion.

  • Top 50 Social Brands: eBay Beats Apple, Google

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon.