FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Google Wave: A Sea Change for Marketers?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?

  • Consumer Confidence Dips Again

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After improving in August, The Conference Board Consumer Confidence Index dipped in September and now stands at 53.1 (1985=100). Consumers' outlook on jobs and business conditions in the months ahead also sagged.

  • E-Coupons Gaining in Popularity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.

  • Marketing to Youth: No Longer a Dark Art

    Article

    CONTENT TYPE: Article | TOPIC: None

    It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age 6 to 18. In fact, it requires a flexible understanding of the subcategories within this vast network of youth. And success ultimately will require a combination of spells and strategies that allow for those young shoppers to identify and connect with your brand.

  • The Five Levels of Online Privacy and Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Giving website visitors control is always the right move. You acknowledge that they have the control anyway and accept the responsibility of offering sufficiently significant value to entice the customer to exchange personal data. The key is to make sure the level of information you ask them to share directly relates to the value the customer will receive.

  • Retail Price and the Impact of Commodity-Price Inflation

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media focus on macro factors that determine the economics of demand and supply—inflation, employment, and income, to name a few. Not surprisingly, as the consumer price index flutters up and down, all eyes focus on commodity prices. So how much impact do commodity prices have on retail prices? And on pricing strategy?

  • Measuring What Matters in Email Marketing, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.

  • Telecoms Increased Advertising in 1H09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spending on advertising in Jan.-June 2009 fell 14.3% YOY, but the telecom category experienced solid growth (7.5%), with Sprint Nextel, AT&T, and Verizon increasing spending 55.3%, 6.3% and 3.1% respectively.

  • Americans Did 13.9 Billion Searches in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google remains the undisputed king of search, but a recent analysis of search activity uncovered a few surprises.

  • Ad Spending on Social Networks Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending more than doubled over the same period.

  • Upscale Consumers More Budget Conscious

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers with a household income of $100K+ are feeling the recession's pinch, and it's changing what and how they spend.

  • Facebook, Nielsen Partner to Measure Ads' Impact

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform.

  • Moms, Media, and Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% maintain a blog.

  • Top-Gaining Categories, Top Ad Networks in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and Google Ad Network.

  • Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker—past, present, or future—to help solve it for you.

  • Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your actions. Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how powerful and prevalent your virtual personal brand is.

  • Social Media Reality-Check

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still relevant but more important than ever?

  • Seven Questions Local Businesses Should Answer Before Investing in SEO

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize that their marketing efforts should include at least some aspects of online marketing. One of the first strategies that come to mind for many local businesses is search-engine optimization (SEO). And although SEO has proven to be a profitable marketing channel for many businesses, you should ask yourself a few questions before investing in a full-blown SEO campaign.

  • Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response rates on renewals. The following case studies illustrate how three organizations applied best-practices for deploying triggered emails to drive renewals—and what tips and tricks you can use to do the same.

  • Top 100 Brands Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Coca-Cola is the most valuable brand in the world for the ninth consecutive year, according to the latest Interbrand/BusinessWeek brand-value ranking. Rounding out the Top 5 list are IBM, Microsoft, General Electric, and Nokia, in a repeat of last year's results.