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  • Top 10 Online Retail Categories, September 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.

  • Top 10 Online Retailers, September 2009

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    CONTENT TYPE: Chart | TOPIC: None

    September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.

  • Low Prices Will Rule 2009 Holiday Season

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    CONTENT TYPE: Chart | TOPIC: None

    US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine where they shop, although convenience will draw many of them online.

  • Halloween Spending Down 15% This Year

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    CONTENT TYPE: Chart | TOPIC: None

    US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and their children—and their pets.

  • -9.9% Global Ad Spend Growth for 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The first half of 2009 was much tougher on the media industry than expected. As a result, ZenithOptimedia is forecasting global ad spend growth this year at -9.9%, down from its earlier forecasts of -8.5%.

  • Ad Spending Share by Medium, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network television.

  • 22 Cheap or Free Web Usability Tools, Part 1: An Introduction

    Article

    CONTENT TYPE: Article | TOPIC: None

    Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.

  • Three Strategies for Inspired Holiday Email in Tough Times

    Article

    CONTENT TYPE: Article | TOPIC: None

    The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally a festive season is not all sweetness and light—for consumers or retailers. Still, that doesn't mean advertisers can't find ways to add some luster to their email-marketing programs this season. Especially during down times, here are three ways to make your holiday email shine.

  • Advertising Is the Price You Pay for Not Being Creative

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in new ways.

  • 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter myths and guide you to a sound strategy, compiled below are some of the best-practices, advice, and recommendations for business-to-government (B2G) clients.

  • Visits to TV, Sports, Education Sites Rise in Sept.

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    CONTENT TYPE: Chart | TOPIC: None

    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.

  • Problem Solved: What's the Right Social-Media Fit?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit?

  • Gays Prefer Working in States with Marriage Equality

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    CONTENT TYPE: Chart | TOPIC: None

    Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an employer based in a state that doesn't.

  • Prescription Medicine Sites Lift Refills, Starts

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    CONTENT TYPE: Chart | TOPIC: None

    Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.

  • Google's News: Hope for Online Advertising

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    CONTENT TYPE: Infographic | TOPIC: None

    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.

  • Online Video Streaming Up 25% YOY

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    CONTENT TYPE: Chart | TOPIC: None

    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September.

  • Consumers 18-34 in US vs. Canada

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    CONTENT TYPE: Chart | TOPIC: None

    Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these consumer groups.

  • 36% of Internet Users Visit Newspaper Sites

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    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from clipping a coupon to visiting a website to learn more.

  • Global Ad Spend Down Nearly 10%

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    CONTENT TYPE: Chart | TOPIC: None

    Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications agency Carat.

  • B2B Marketers Shift Strategy, Focus in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members.