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  • The 10 Most Common Pitfalls of Brand Licensing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. As with any new endeavor, however, pitfalls abound.

  • The Value of SaaS Isn't Just Lower Cost

    Article

    CONTENT TYPE: Article | TOPIC: None

    Build a value proposition for your SaaS solution that's supported by multiple legs, because there's danger in relying on a single strategic advantage over your competitors. In other words, it's hard to sit on a one-legged stool.

  • Consumer Confidence Down Sharply in Feb.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported.

  • Socializing Top Mobile Internet Activity

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn.

  • Twitter Growth Slows, User Base Younger

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new user accounts is slowing and only 20% of Twitter users are active, according to a study from RJMetrics.

  • Experts: Internet Will Enhance Our Intelligence

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study from Pew Internet.

  • Consumers Still Cutting Back on Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite signs of an economic recovery, most consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so, according to a survey from Harris Interactive.

  • Social Gaming Integral to Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old woman, according to a new survey from PopCap Games.

  • Consumers Would Pay for Some Web Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at no cost elsewhere, according to a survey from Nielsen.

  • Local SMBs Mull Social Media, Online Directories

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local small and medium-sized businesses are applying social media to their ad plans: Nearly one-third (32%) of SMBs plan to use a page on a social networking site in the next year, and 39% plan to use customer-generated ratings or reviews on their website, according to a survey from BIA/Kelsey

  • Most Journalists Use Social Media for Reporting

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the stories they write, according to a survey conducted by George Washington University and Cision.

  • Facebook Mobile Tops 100 Million Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than 100 million people are actively using Facebook from their mobile devices every month, a 54% increase from the 65 million people who did so just six months ago, according to Facebook.

  • Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix.

  • Credit Card Offers Rebound in 4Q09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After a difficult year and a dramatic pullback, credit card issuers regained their footing in the fourth quarter of 2009 and began to mail more offers: US households received a total of 398.5 million credit card offers during the quarter, 46% more than the 272.5 million offers received in the previous quarter, according to data from Synovate Mail Monitor.

  • 2009 US Digital Year in Review: ComScore

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the tough economic environment and unprecedented challenges to the industry, consumers' use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral component of Americans' personal and professional lives, according to data from comScore.

  • A 12-Step Guide for Driving Marketing Action With Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

  • Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix.

  • Segment Migration: Where Your Customers Were, Where They Went, and Why

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration patterns—to learn when and why a customer ends up in a segment different from the one he or she had been in.

  • Marketing Process as Art—Not!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some marketing activities or processes (in reality, many business activities) require "artists" to produce the desired output. However, that by itself does not make the output art. The distinction is important.

  • 10.3B Jan. Searches; Super Bowl Viewers Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, and AOL Search received 14.5%, 10.9%, and 2.5% of searches, respectively.