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  • 10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and prospects who have said yes to receiving information from you and who will be moved to action if the time or offer is right. But that list needs to grow if you want your business to grow.

  • What Online Content Will People Pay For?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone. With so much freely available on the Web, what type of content will people actually pay for?

  • Four Social Media Tips for Small Businesses

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media can be an effective marketing tool for small businesses. However, different businesses have different needs and different reasons for adopting social media. Regardless of the reason, social media can serve as an efficient, low-cost marketing tool for businesses seeking to generate measurable business results.

  • Local Business Search via Mobile Up 14%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in March 2010, up 14% from the same period a year earlier, according to a study by the Yellow Pages Association (YPA).

  • Gartner: Mobile Device Sales Up 13.8%, Android Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by increasing smartphone adoption, worldwide sales of mobile devices to end-users reached 325.6 million units in the second quarter of 2010, up 13.8% from the same period a year earlier, according to Gartner.

  • Teen Social Media Influencers Wield Power Online and Offline

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text messages, but they are also more likely to spend time influencing their peers and socializing offline, according to a survey from myYearbook and Ketchum.

  • Active Social Media Users Are Brand Fans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of such frequent social networking users say they are a fan of at least one brand on Facebook and 31% follow a brand on Twitter, according to a survey from Invoke Solutions.

  • Social Media Brand Passion Index: Back-to-School Shopping

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Marketing's Missing Link

    Article

    CONTENT TYPE: Article | TOPIC: None

    Perhaps because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less, marketing strategy has taken a back seat. Whatever the reason, the lack of a strategy has huge implications on an organization's marketing effectiveness.

  • Eight Ways to Improve Your Site Search and Capture More Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers.

  • URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk Folder

    Article

    CONTENT TYPE: Article | TOPIC: None

    About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion.

  • On Twitter, Popularity Does Not Mean Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Even though a Twitter user may have a large following, his or her influence on Twitter is more strongly associated with engagement rather than numbers of followers or retweets, according to new research from the Hewlett-Packard Social Computing Lab.

  • Email, Intranet Top Tools for Engaging Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to distribute company news to their employees, according to a study from the International Association of Business Communicators (IABC) Research Foundation and Buck Consultants (an independent subsidiary of Xerox).

  • Active Twitter Users Most Influential Online Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand's reputation, according to a survey from ExactTarget and CoTweet.

  • Tech-Gadget Census: Which States Own What

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the highest ownership of older gadgets, such as VCRs and CRT (cathode ray tube) TVs, according to a survey from Retrevo.

  • Mobile Social Networking Takes Hold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Smartphones have become an integral part of Twitter and Facebook use: 33% of smartphone owners who use Twitter say they read tweets primarily via their smartphone, and 33% of such consumers send tweets primarily via their mobile device, according to a survey from Compete.

  • How to Demonstrate and Deliver Lead-Nurturing ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. The 2010 Lead Generation Marketing ROI Study found that six in 10 lead generation marketers (58%) agree that nurturing stalled leads is under-funded relative to the potential value.

  • How to Use Direct Mail to Drive Targeted Website Traffic

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when you need to drive online traffic, an integrated approach can often work wonders.

  • Five Reasons Why Deep Links Help—Not Hurt—Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a website. Here are five benefits they provide.

  • Marketing Dashboards: Great Investment or Huge Expense?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing dashboards are all the rage. Perhaps because every other management function has a dashboard, VPs of marketing feel they need to have one, too. Or maybe because dashboards can be a great tool to help you manage your business processes. But it is entirely possible you could be deploying a useless software-based tool.