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  • Marketing, Ad Execs Forecast Uptick in Hiring

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who said so in the previous quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four.

  • Five Reasons Virtual Support Will Supplant Human

    Article

    CONTENT TYPE: Article | TOPIC: None

    The robots are here to help. Whether in the future you'll be tucked into bed by a robot is uncertain, but what is certain is that sometime in the next five years you're going to interact with a virtual agent on the Web, if you don't do so already.

  • How to Get Your Message Heard in a Crowded Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary to narrow your focus to a smaller set of prospects, but if you address their needs—the "jobs" they want done—before your competitors do, you can boost wins, revenues, and morale.

  • Three Key Investments for Improving Marketing Effectiveness and Accountability

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than one-third selected any other issue. How can we break out of the vicious circle and improve our effectiveness and accountability?

  • Fashion-Forward Shoppers Spend More, Swayed by Social Media

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are most likely to refer friends and colleagues to their preferred retailers, according to a survey from Acxiom.

  • Media and Marketing M&A Rebound in 1H10

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    CONTENT TYPE: Chart | TOPIC: None

    M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI).

  • Birthday, Anniversary Emails Generate More Revenue

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    CONTENT TYPE: Chart | TOPIC: None

    Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian CheetahMail.

  • Display Ads Making a Comeback

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    CONTENT TYPE: Chart | TOPIC: None

    The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads (728 x 90 pixels), among the most commonly viewed display ad sizes, according to data from comScore's Ad Metrix Creative Summary report.

  • Most Email Opens, Transactions Occur on Day 1

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    CONTENT TYPE: Chart | TOPIC: None

    Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, and such response times vary by industry and email offer type, according to research by Experian CheetahMail.

  • Consumer Confidence Tanks in June

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had been on the rise for three consecutive months, declined sharply in June and now stands at 52.9 (1985=100), down from 62.7 in May, the Conference Board reported.

  • Why Do People Write Like That? (And How You Can Avoid Doing the Same)

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's a better way.

  • How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful is its commitment to the roots of the program—customer service.

  • Your Launch Strategy and Beyond—at Cyberspeed

    Article

    CONTENT TYPE: Article | TOPIC: None

    When used systematically, market research is an ongoing two-way communication between your business and its target audience. Treated as such, market research becomes a constant source of information about opportunities for improvement and innovation. And via the Web, you now have a direct round-the-clock link to every potential customer.

  • The Fallacy of Search Engine Marketing Only

    Article

    CONTENT TYPE: Article | TOPIC: None

    There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: A quality SEM company "shouldn't need" to engage in any form of offline marketing.

  • Most Multitask While on Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as searching the Web or shopping and researching products, according to a survey from Morpace Inc.

  • YouTube Video Viewing Hits All-Time High in May

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    CONTENT TYPE: Chart | TOPIC: None

    Some 34 billion videos were delivered to US Internet users in May 2010, up 12.0% from 30.3 billion in April, with YouTube reaching an all-time high of 14.6 billion videos viewed during the month—surpassing the threshold of 100 videos per viewer for the first time, according to comScore data.

  • Companies Using Social Media Without Game Plan

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use social media, but just 41% say those efforts are part of a strategic game plan, according to a survey from Digital Brand Expressions (DBE).

  • More Email Marketers to Integrate Social Media

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    CONTENT TYPE: Chart | TOPIC: None

    Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say integrating email marketing and social media is very or moderately important to their digital marketing efforts, according to a survey from AWeber Communications.

  • Millennials Favor Email for Deals, Promotions

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    CONTENT TYPE: Chart | TOPIC: None

    Millennials are more likely to use Facebook and Twitter to show support for their favorite brands, but when they're ready to purchase they use email—by signing up for coupon-loaded newsletters, according to a study by ExactTarget.