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  • Email, Facebook, Twitter: How Users Engage With Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than 90% of consumers who are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day, and roughly 75% of consumers who follow at least one brand on Twitter subscribe to at least one brand's email marketing, according to a study by ExactTarget.

  • Marketing Lesson From the Grateful Dead: Loosen Up Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up your brand, you allow your company to show its personality—and, by extension, its ability to roll with the punches.

  • How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks at the fourth key: taking an incremental approach to creating more relevant, valuable communications every day.

  • When Competing With Your Own Customers Is OK—Vibram FiveFingers and Eigen Values

    Article

    CONTENT TYPE: Article | TOPIC: None

    Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how we launch our websites, train our customer-service people, and hire our employees. Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 1 and Part 2 of this article covered the first 10 of the 13 worst marketing mistakes. Here are the rest of the top 13 marketing mistakes you should avoid at all cost.

  • 2010 US Ad Spend Forecast to Grow

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    CONTENT TYPE: Chart | TOPIC: None

    Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, up from the 2.2% forecast in April, 2010, according to projections by ZenithOptimedia.

  • Email Metrics: Open and Click Rates Decline

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    CONTENT TYPE: Chart | TOPIC: None

    Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to a study by MailerMailer, which also found that open and click rates tended to be highest on Sundays.

  • 4 Billion Web Video Ads Viewed in June

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    CONTENT TYPE: Chart | TOPIC: None

    More than 177 million US Internet users watched video content in June, also viewing more than 4.3 billion video ads, with Hulu generating the highest number of ad views at 566 million, according to Video Metrix 2.0 data from comScore, Inc.

  • Marketing and Sales Alignment Pays Off in Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Companies with strong alignment between marketing and sales departments have fared better during the economic recession, reporting higher levels of new customers, revenues, and customer retention than those with low alignment, according to a study by Miller Heiman and Northern Illinois University.

  • Digital, Direct Marketing Hiring Softens—Less so for B2B

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    CONTENT TYPE: Chart | TOPIC: None

    Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC.

  • Three Good Reasons for Marketing Automation (and Three Bad Ones)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generation and the sales force. Its goal is to improve Sales and Marketing alignment by passing over only sales-ready leads. There are really good reasons why you should be interested in marketing automation. There are really bad ones, too.

  • Why You're Always Wrong and Your Customers Are Always Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most people, you live in a world where blame often happens in a systematic and predictable way. People simply have a tendency to believe the fault lies with someone else—and that someone else can be you. Of course, the process can work in the opposite direction, too... as when you are always right and someone else is wrong.

  • Content Curation: Engage Your Customers in Three Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am I going to find the time to develop all the content necessary to do it? But here's a little secret: Engaging customers online with content does not have to be difficult.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes you should avoid at all cost.

  • Bing's Search Share Up 7% in June

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though Google continued to dominate search in June, accounting for 71.65% of all US searches conducted in the four weeks ended June 26, Bing's share of searches reached 9.85%, up 7% from May, according to Experian Hitwise data.

  • AMA Salary Survey: Marketers Cautiously Optimistic

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent.

  • World Cup Sponsors' Ads Score Big

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    CONTENT TYPE: Chart | TOPIC: None

    Spain and the Netherlands may be the World Cup final contenders on Sunday, July 11, but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament, and their ads outperformed those of non-sponsors, according to Nielsen.

  • 'Facebook Fatigue' Afflicts Teens

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most online teens (90%) use at least one social networking site—with Facebook still their top social destination—but nearly one-fifth (19%) of teens who have created a Facebook profile say they no longer visit the social site or are using it less, according to a survey from Roiworld.

  • Consumer Loyalty and Satisfaction Varies by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty.

  • Industrial Marketers Spending More on Digital, Social Channels

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    CONTENT TYPE: Chart | TOPIC: None

    The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing budgets—with much of those dollars earmarked for online channels, such as video, social media, and search, according to a survey from GlobalSpec.