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  • Companies Banking on Cloud Technologies to Grow Sales

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    CONTENT TYPE: Chart | TOPIC: None

    With sales growth the biggest challenge for business leaders in 2011, many say they are planning to deploy cloud technologies this year, hoping to shorten sales cycles and acquire new business, according to a survey from Hatsize.

  • Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less

    Article

    CONTENT TYPE: Article | TOPIC: None

    Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results.

  • YouTube Tops Facebook, Twitter in User Satisfaction

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media websites—including Facebook and Twitter—are likely to recommend those sites, according to a study by Netpop Research.

  • Avoid the High Cost of Untargeted Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust.

  • CMOs: Budgets Shifting; Social Spend, Optimism Up

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association.

  • Seven SMB Marketing Trends for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs in 2011.

  • What B2B Email Marketers Want to Improve Most

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    CONTENT TYPE: Chart | TOPIC: None

    Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a report by BtoB Online titled B-to-B State of E-mail Marketing Best Practices..

  • The Real Reason Your Email Marketing Is Insufferable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish.

  • SMB Twitter Use Doubles

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among SMBs doubled, from 9% in 2009 to 19% in 2010.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    So far in our crash course on conversion, we covered the economics of conversion, why homepages aren't the best way to get results, and how to effectively use landing pages and calls to action to boost conversion. Our final installment covers page optimization and testing.

  • Younger Generations Using Social Channels to Find Websites

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    CONTENT TYPE: Chart | TOPIC: None

    Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment.

  • Social Sign-In Favored Over Traditional Web Registration

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in would be a good alternative, according to a new study by Janrain.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In part three of our five-day crash course on conversion, you'll learn why your homepage is likely not the right choice for conversion success—and four reasons why you might want to forego using it as your landing page.

  • Mobile Web Traffic to E-commerce Sites Surges 300%

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of our five-day crash course in conversion, learn how to effectively use a call to action.

  • Social Networking: Fastest-Growing Mobile Content Category

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion.

  • Top 50 Social Brands: eBay Beats Apple, Google

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon.

  • Rebalance B2B Marketing Budgets to Maximize Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are.