Resources for Marketing Professionals

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SEO Jobs in 2016: Salary and Hiring Trends

Chart

CONTENT TYPE: Chart | TOPIC: None

The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to a recent report from Conductor.
Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

Article

CONTENT TYPE: Article | TOPIC: Branding

Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally.
What Marketers Really Think About Brand Experience [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience.
Content Preferences of Millennial B2B Buyers

Chart

CONTENT TYPE: Chart | TOPIC: None

How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
A 16-Item Checklist to SEO-Optimize Your Videos

Article

CONTENT TYPE: Article | TOPIC: SEO

Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.
What Consumers Want From Brand Emails

Chart

CONTENT TYPE: Chart | TOPIC: None

Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
The Anatomy of a Successful LinkedIn Profile [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that captivating LinkedIn profile.
Four Ways to Measure Your Experiential Marketing Campaign

Article

CONTENT TYPE: Article | TOPIC: Event Marketing

Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's Roundup

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck.
How Media Consumption Habits Are Changing [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
The Secret to More Effective Ads on Facebook: The Science of Testing

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience.
Seven Disastrous Data Don'ts for Marketing and Sales

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But what's just as important is what not to do with it.
Digital Content Download Trends for 2016

Chart

CONTENT TYPE: Chart | TOPIC: None

The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.
Storytelling: Out of the Campfire and Into Your Marketing Campaign

Article

CONTENT TYPE: Article | TOPIC: Writing

Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
Marketing Hiring Trends for 2016

Chart

CONTENT TYPE: Chart | TOPIC: None

Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year?
50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Writing

Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.
Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?

Article

CONTENT TYPE: Article | TOPIC: Branding

Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
Blog Benchmarks for Brands

Chart

CONTENT TYPE: Chart | TOPIC: None

What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies?
How to Optimize Your Email Campaigns With Interest-Based List Segmentation

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

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SEO Jobs in 2016: Salary and Hiring Trends

Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

What Marketers Really Think About Brand Experience [Infographic]

Content Preferences of Millennial B2B Buyers

A 16-Item Checklist to SEO-Optimize Your Videos

What Consumers Want From Brand Emails

The Anatomy of a Successful LinkedIn Profile [Infographic]

Four Ways to Measure Your Experiential Marketing Campaign

#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's Roundup

How Media Consumption Habits Are Changing [Infographic]

The Secret to More Effective Ads on Facebook: The Science of Testing

Seven Disastrous Data Don'ts for Marketing and Sales

Digital Content Download Trends for 2016

Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]

Storytelling: Out of the Campfire and Into Your Marketing Campaign

Marketing Hiring Trends for 2016

50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?

Blog Benchmarks for Brands

How to Optimize Your Email Campaigns With Interest-Based List Segmentation