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  • Take 10: How to Use Your CRM Data to Boost Advertising ROI

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Advertising & Promotions

    In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns.

  • Seven Ways to Find Investors for Your Startup

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how.

  • #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins.

  • Do Most Americans Check Their Smartphones in the Bathroom?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the United States.

  • How to Make Your Mobile App Stand Out in the Crowded App Store

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.

  • Three Steps to Maximizing ROI in a New Era of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.

  • How SMBs Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.

  • How to Write and Respond to RFPs: Some Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.

  • Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.

  • How Hospitals Are Approaching Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True North Custom.

  • How to Build a Targeted Email List of Subscribers Willing to Buy From You

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

  • How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year.

  • The Emojis Used Most by Brands in Marketing Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.

  • Facebook Video Marketing Success: Tips for Promotion and Sharing

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

  • How Marketers Generate Content Ideas

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.

  • 10 Ways Automated Email Can Wow Your Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy.

  • Sales and Marketing in an 'As a Service' Economy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.

  • #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr.

  • The Most Popular Messaging Apps With Young Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex.

  • Five Tips for Finding the Right Editor for Your Business Book

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.