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Go for the Email Gold by Using These Winning Strategies [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Win more business by using these medal-worthy email marketing strategies.
Four Things to Look for in a Call-Tracking Provider

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.
#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops!
The Companies With the Best (and Worst) Website Experiences

Chart

CONTENT TYPE: Chart | TOPIC: None

Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group.
Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

Article

CONTENT TYPE: Article | TOPIC: Martech

Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.
Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?

Chart

CONTENT TYPE: Chart | TOPIC: None

Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen.
Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Career Development

Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education.
How to Create Content About Things You Know Nothing About (Yet)

Article

CONTENT TYPE: Article | TOPIC: Writing

As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast.
The 11 Most Common Website SEO Issues [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: None

Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush.
Tips for Effectively Geotargeting Your Subscribers [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
Data and Analytics: Three Key Steps to Successful Business Decisions

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive business decisions.
B2B Data Management: Marketers' Top Goals and Challenges

Chart

CONTENT TYPE: Chart | TOPIC: None

B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2.
Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!

Article

CONTENT TYPE: Article | TOPIC: Websites

Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site.
How Brands Are Using Triggered Email Campaigns

Chart

CONTENT TYPE: Chart | TOPIC: None

Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.
Personal Branding: 10 Steps Toward a New Professional You [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Does your personal brand need freshening up? Check out these 10 tips to get started.
Take 10: Four Essentials for Successful Event Planning

Video Tutorial

CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals.
#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video.
Nine Content Tools to Improve Your Online Presence Through Curation

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just a provider of a product or service. Content curation can help.
The 10 Brands With the Most Buzz in 2016

Chart

CONTENT TYPE: Chart | TOPIC: None

Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex.
Six Email Habits That Are Alienating Your Customers

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders.

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Go for the Email Gold by Using These Winning Strategies [Infographic]

Four Things to Look for in a Call-Tracking Provider

#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

The Companies With the Best (and Worst) Website Experiences

Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?

Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]

How to Create Content About Things You Know Nothing About (Yet)

The 11 Most Common Website SEO Issues [Infographic]

Tips for Effectively Geotargeting Your Subscribers [Infographic]

Data and Analytics: Three Key Steps to Successful Business Decisions

B2B Data Management: Marketers' Top Goals and Challenges

Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!

How Brands Are Using Triggered Email Campaigns

Personal Branding: 10 Steps Toward a New Professional You [Infographic]

Take 10: Four Essentials for Successful Event Planning

#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week

Nine Content Tools to Improve Your Online Presence Through Curation

The 10 Brands With the Most Buzz in 2016

Six Email Habits That Are Alienating Your Customers