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With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't think so, and here's why.

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Marketing on the internet is no different than traditional marketing, at least that's our view.

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The truth is Most New Products Fail. Here are the major reasons why. Use these to avoid your own product's failure.

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Amazon is going into the furniture business. Are they stretching their brand name too far?

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This is the biggest debate in marketing - is it about creating or fulfilling needs? This view argues that whether we want it or not, marketing is about fulfilling needs.

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Firms often confuse consumers with their marketing communications. Here are some examples.

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Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one.

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Learn how to think more critically about research in internet consumers by examining the latest research.

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Here are some of the most useful products from the 20th century.

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Can the Sony Playstation be successfully positioned as a computer? It depends on whether or not consumer's categorize it as a game. Learn the marketing principle of "categorization" with this example.

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But what are they, and can you tell when you have identified a customer benefit?

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Here is the process of proper marketing in three steps

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Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example.

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The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype.

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The results of a recent study, flashing across the Internet and reported by the news media, says the more we use the Internet, the less time we spend with real human beings. The implication is obvious - or is it?

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It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective strategy, you'll be floating aimlessly in the vast ocean of mediocrity without a clue about who you are looking for, what they want, or what they will respond to.

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Why is corporate Internet branding so important? The simple fact is that your brand is what sets you apart from everyone else and distinguishes your product or service from your competitors.

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Customer retention and customer retention marketing are key components in maintaining a profitable business. The goal of customer retention marketing is to convert first-time or occasional buyers into loyal, long term customers.

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As competition continues to increase, businesses are forced to find new and innovative ways of creating and keeping new customers. Loyalty means profitability.

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Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships with your customers and potential customers.