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We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed.

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Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic.

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Learn how to put critical information under the customer’s nose – and watch your business begin to buzz.

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We first published this back in March of 2000. As we wait for a definitive ruling on Napster by the U.S. District Court, here's a second look at the inevitable consequences of ignoring consumers.

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If it's not rational, what is it? We often forget this basic idea in marketing, and forgetting it is deadly.

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Before using CRM (Customer Relationship Management software), you first need to really understand your customers. Read what the Grok says and then follow it up with our articles on CRM. You'll see we agree, and then some.

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The holidays are over, but what have we learned about e-marketing? It turns out that people's basic social needs are still intact.

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He couches it in new jargon, but underneath its the same old marketing ideas of years ago.

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Verizon is the new name for a company jointly owned by Bell Atlantic, Vodafone/Airtouch PLC and others. But what does it mean? We discuss the meaning of names and the relevance for marketing.

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Sites like pop.com and others are showing Hollywood's moves onto the Internet. But the Internet has a long way to go as a Hollywood entertainment medium.

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Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead.

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We get letters from thoughtful visitors. Here is one on the subject of consumer loyalty. Everyone talks about loyalty, but here is a view that goes beyond the superficial.

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Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more faith that people are people, online and off.

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Here's a short, clearly articlulated view of permission marketing. Consider the importance of the database and how it integrates into this marketing tactic.

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We get letters from thoughtful readers. Here is one that continues our previous article on the problems with start-up companies

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This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think there are.

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Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest of the cell phone industry follow by stranding customers with outdated equipment?

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An article by marketing professionals on how to match the personality of your web site with the personality of your customers. Part of our continuing commitment to bring you knowledge from both professors and profesionals.

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Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing startups to be first. What does all of this really mean?

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To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.