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ust like the 1960s, the '90s are over. From free love to free information, it was all quite a ride. Now, the Web is growing up. It's time for definition, time for metrics, time for standard processes.

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How does a CEO fix a company’s technology problems? He yells louder at the IT manager. Is the same true in services marketing?

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If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.

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Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.

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ntrepreneurial companies face a host of unique challenges as they try to establish themselves: low or no awareness in the marketplace; frequent changes in business direction; razor-thin budgets.

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PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.

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In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong Return on Investment in order to be funded.

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Have you had an email fiasco where everything went totally wrong?

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The mobile phone is the hot new and powerful marketing channel that savvy marketers are all talking about.

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In the last installment of this series, our marketer was teetering--like Pauline in the old serials--perilously on the positioning precipice between corporate and product positions. Time to push her.

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ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.

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hich data reports are actually useful to your organization? Well, it depends. It all boils down to how your company measures "success."

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It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always.

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n all the talk about brand in business and marketing today, there is a distinct lack of discussion about one of the most powerful drivers of brand: Design.

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o some, writing a marketing plan is a waste of time. Here's a surefire way to get upper management on your side.

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Audio can enhance a user’s experience on your site.

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Here’s how to write a case study and see it through to publication.

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This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment.

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Organizations that create customer communities tend to create communities of evangelists.

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The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.