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  • Google Nabs 66% of Searches in November

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search* market in November 2010, accounting for 66.2% of total searches conducted during the month, followed by Yahoo Sites with 16.4% and Microsoft Sites with 11.8%, according to data from comScore qSearch.

  • Social Media Marketing: No Overnight Success

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated into their companies' business models, but that level increases to 44.4% among those with three or more years of experience in social marketing, according to a social media benchmark report by SmartBrief.

  • Email, Social Marketing Top 2011 Budget Growth

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    CONTENT TYPE: Chart | TOPIC: None

    Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail.

  • How to Implement a Winning Social-Media Function in Your Organization

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. This article lays out the four phases of implementing a social-media management system in your business and outlines the 20 steps necessary for running a successful social-media function.

  • Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a company leave satisfied. Here's why... and what you can do about it.

  • Stop Selling and (Instead) Help Your Customers Buy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted adviser and start helping your customers.

  • Three Reasons Long-Term Domain Registrations Make Sense

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones pointing to an old microsite promotion. If you don't, you may be losing out on traffic or money—or, even worse, you may be facilitating a brand catastrophe.

  • One-third of Brands Converting via Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale via such social channels, according to a new survey from R2integrated.

  • Twitter Use Higher Among Women, Minority Groups

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research.

  • Social Media Top Priority for PR in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

  • Social Media Brand Followers Hunting for Deals

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so primarily to find coupons and special promotions, according to a survey from Empathica.

  • E-reader Brand Passion: Kindle Has It in the Bag

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    CONTENT TYPE: Chart | TOPIC: None

    When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Why You Should Run Your Website Like a Magazine

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a community.

  • Customer Experience Leadership Survival Guide, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with scores of clients from around the world, is the real-world approach for how to integrate customer experience into your operation.

  • Four Affordable Tools That Can Help You Market Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small-business owners often feel the cash-flow pinch, especially when they're starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. Yet what they may not realize is that they already have some powerful marketing tools at their disposal.

  • Five Reasons Why App-vertising Is Right for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you.

  • Groupon Leading Pack in Social Deal-Making

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    CONTENT TYPE: Chart | TOPIC: None

    Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked LivingSocial received just 8%, according to Experian's Hitwise Intelligence.

  • Ad Recovery Picking Up Over Next 3 Years

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    CONTENT TYPE: Chart | TOPIC: None

    Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by digital media and strong ad growth in developing markets, according to projections by ZenithOptimedia.

  • Mobile Email Opens Peak in Afternoons, on Weekends

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    CONTENT TYPE: Chart | TOPIC: None

    On average, 12% of email subscribers read email messages via mobile device during the standard workday, but that level increases to roughly 19% in early morning, late afternoon, and the weekend, according to a new study by eROI.

  • Cyber Monday Surpasses $1B in Record US Spending

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    CONTENT TYPE: Chart | TOPIC: None

    Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to comScore.