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  • Men More Likely to Act on Ads, Women More Likely to Click

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    CONTENT TYPE: Chart | TOPIC: None

    Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo.

  • Adults Texting More, but Teens Still Rule

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    CONTENT TYPE: Chart | TOPIC: None

    Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and receive text messages now, up from the 65% who did so in September 2009, whereas 87% of teen cell-phone owners exchange text messages on a typical day, according to Pew Research.

  • E-reader Owners Prefer Kindle Over iPad

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    CONTENT TYPE: Chart | TOPIC: None

    Though consumers say the Apple iPad is "more compelling" than the Amazon Kindle, 64% of e-reader owners say they prefer the Kindle to the iPad, according to a new survey from One News Page.

  • Five Lessons From the Social Media Frontlines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to know what works for you in social media: Test it. Here are five five lessons learned from one practitioner who tested the social media waters.

  • Eight Tools to Help You Manage Social Media Content Overload

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information.

  • Six Socially Responsible Tactics That Grow Your Small Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social responsibility trend to improve their own businesses and stand out from competitors by taking the following steps.

  • Open-Source Social Publishing Opens Doors for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.

  • Social Networking Among Older Adults Nearly Doubles

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research.

  • Ad Spend Forecast Again Revised Upward

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    CONTENT TYPE: Chart | TOPIC: None

    Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in 2010, an upward revision of 1.0 percentage point from the 2.9% forecast issued in March 2010, according to Carat.

  • Brands Caught Astroturfing Risk Losing Customers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).

  • Facebook Users Like Brands for Discounts, Social Badging

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet.

  • Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example.

  • How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments.

  • A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented.

  • Formulate Your Content Strategy in 10 Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content strategy.

  • Brands Undervalue Social Media for Customer Service

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from Alterian. Among surveyed top-brand senior-level marketing executives, 30.1% cite customer acquisition as their most important objective for social media and 26.5% cite driving brand awareness.

  • Top 50 Online Properties by Ad Reach and Visits in July

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites comprised the top-ranked online property in July with 178.4 million unique visitors, followed by Yahoo Sites with 174.2 million, while BrightRoll Video Network led in comScore's July Ad Focus ranking with a potential reach of 96% of Americans online, followed by SpotXchange Video Ad Network with 93%.

  • Top-Gaining Site Categories in July Led by Gambling

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    CONTENT TYPE: Chart | TOPIC: None

    Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail site during the month, shopping for toys, tickets, and other consumer goods, according to data from the comScore Media Metrix service.

  • Social Network Gaming Gaining Wider Adoption

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    One in five US consumers age six and older (20%)—roughly 56.8 million people—say they have played a game on a social networking website in the previous three months, according to a report from The NPD Group.

  • Higher Spending SMBs Using More Media Channels

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    CONTENT TYPE: Chart | TOPIC: None

    Higher spending small- to medium-sized business advertisers (SMBs) not only allocate more money to their advertising budgets than the other SMBs on average, but use over twice as many media channels in their marketing mix, according to a survey from BIA/Kelsey.