Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them?

CONTENT TYPE: Article | TOPIC: None

What's the key differentiator for airlines -- or most any other company? No, it's not price. Companies that have this precious quality can decidedly distinguish themselves in seemingly commoditized markets.

CONTENT TYPE: Article | TOPIC: None

hat’s a marketer to do when budgets and staff are stretched extremely thin, qualified prospects have become even more elusive, and resource-constrained sales teams simply need a better mousetrap to accelerate the sales cycle?

CONTENT TYPE: Article | TOPIC: None

Here's an comprehensive primer on the various types of customer retention programs. You want to retain your customers, don't you? Then don't miss this one.

CONTENT TYPE: Article | TOPIC: Writing

Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.

CONTENT TYPE: Article | TOPIC: None

Before you can decide what data you need, you have to know what you have.

CONTENT TYPE: Article | TOPIC: None

How do you eat a cow? One bite at a time. It’s how companies recruit new customer evangelists, too. Instead of selling customers on the whole kit and cow-boodle of products, successful companies often first entice customers with a steak dinner.

CONTENT TYPE: Article | TOPIC: None

Going global requires a special way of understanding the world and operating in it. It's called "global intelligence."

CONTENT TYPE: Article | TOPIC: None

Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money."

CONTENT TYPE: Article | TOPIC: None

o you know the difference between a strategy and an objective? Is a mission the same thing as a goal, or a vision? Which, if any of these, can be measured? And how do they all relate to one another?

CONTENT TYPE: Article | TOPIC: None

As any marketer knows, a product launch must be a coordinated and diligent effort. You also have to make sure that the offering is widely adopted as quickly as possible.

CONTENT TYPE: Article | TOPIC: Writing

After the agony of attempting to make offline text work online, we’ve finally turned the tables.

CONTENT TYPE: Article | TOPIC: None

How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here.

CONTENT TYPE: Article | TOPIC: None

Are you struggling to create a memorable positioning statement for your marketing?

CONTENT TYPE: Article | TOPIC: None

s marketing professionals in a new world, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring.

CONTENT TYPE: Article | TOPIC: None

Amazon may not be a beautiful site, but it does what it is intended to do -- sell products easily. And it does it quite well.

CONTENT TYPE: Article | TOPIC: None

No matter your opinion of the ongoing war with Iraq, the reality is upon us. So what does it all mean for businesses?

CONTENT TYPE: Article | TOPIC: None

ust like the 1960s, the '90s are over. From free love to free information, it was all quite a ride. Now, the Web is growing up. It's time for definition, time for metrics, time for standard processes.

CONTENT TYPE: Article | TOPIC: None

How does a CEO fix a company’s technology problems? He yells louder at the IT manager. Is the same true in services marketing?

CONTENT TYPE: Article | TOPIC: None

If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches.