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Why on earth, in the midst of this information overload, would you want to measure how people use your Web site—another source of data to barrage you with even more information?

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As any professional salesperson will tell you, it’s a lot easier to close a sale if you really believe in your product.

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It’s time to alter the definition of "Whole Product," and by so doing alter our view of what that really is.

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What do recent emerging trends mean for the next generation of business models? For one, it means full disclosure of business practices.

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When you’ve made a practical decision to cut your losses on a highly popular but unprofitable product line, how do you make a gracious market exit? Also this week: What steps and checklists can you use to back up your planning decisions?

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When everyone else zips, you zap.

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Quality links from external Web sites will help get more of the right people to your own site.

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Even if you’re still working with a No. 2 pencil and scrap paper, there’s no reason you can’t produce outstanding quality forecasts with more predictability and reliability than you’ve ever experienced before.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

We should always keep striving to improve and enhance the brand called Me. But we should always be aware of the brand called We, which reflects the uncontrollable, omnipresent ability of others to build, enhance or even destroy our personal brands.

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So how do you monitor what's being said in online discussion forums and use the information to shape future marketing campaigns?

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Here are 10 tips for how to maximize the business results from your next conference speaking engagement.

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How do help sales consultants preserve and protect their customer relationships, while ensuring valuable customer information enters your database? Also: How do we know when it’s time to grow?

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If you don’t get this right, you can just forget about everything else: Your advertising will fail miserably if you don’t have something good to say.

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his week: What do you do when your boss does not offer feedback? Also, read your answers to: Is brand localization necessary to be successful in foreign markets?

CONTENT TYPE: Article | TOPIC: Writing

ow do you know if the content of your e-newsletter is on the mark? Answer: It depends on your goal.

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Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories.

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Many people have opinions about PowerPoint, but few can speak on the topic with the authority of psychology professor Mayer.

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f you are thinking of starting a new business, get ready to embark on an exciting, rarely dull, often nerve-wracking journey.

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Web sites aren’t the only place you’ll find a 404 error.

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Recently, developing a brand means devising and implementing a way by which to deliver a benefit to consumers.