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  • Marketers to Focus on Social Media in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to a new survey from Alterian.

  • 2010 Ad Spend Flat, Online Up: Forecast

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    CONTENT TYPE: Chart | TOPIC: None

    In view of improved expectations of economic recovery, the US advertising market is forecast to fall just 0.1% this year, according to a revised forecast from MAGNA. The reassessment is a slight improvement from MAGNA's forecast issued in December 2009, which projected a 1.3% decline in ad spending.

  • Many Google News Users Bypass News Sites

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    CONTENT TYPE: Chart | TOPIC: None

    More than four out of ten (44%) of visitors to Google News scan headlines without accessing newspapers' individual sites, including many "power news users" who consult news sources as least twice a day, according to new study from Outsell.

  • Online Retail Email Volume Up in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The largest 100 online retailers sent an average 132 promotional email messages to each of their subscribers during 2009––an average 11 emails per month––up 12% from 2008 levels, according to a study from Smith-Harmon.

  • Consumer Confidence Climbs in Jan.: RBC

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    CONTENT TYPE: Chart | TOPIC: None

    After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the recent results of the RBC Consumer Attitudes and Spending by Household (CASH) Index.

  • Companies Embrace SaaS for CRM

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    CONTENT TYPE: Chart | TOPIC: None

    As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the most widely adopted application of SaaS, according to a study from Avanade.

  • Marketing Hiring to Rebound in Early 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Digital and direct marketing hiring is on track to rebound in early 2010: 46% of hiring managers plan to add staff in the first quarter, up from 30% who said the same in the fourth quarter 2009, according to a Bernhart Associates survey.

  • Look Who's 10: Happy Birthday MarketingProfs!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and marketing "prof"-essionals could learn from each other.

  • How to Be Successful With New Web Initiatives

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you need to start your project with the end result in mind. This article outlines project phases that you need to include when launching any Web campaign.

  • How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort

    Article

    CONTENT TYPE: Article | TOPIC: None

    With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in January. A classic direct-mail package and a brilliantly simple strategy for getting through the mailroom and onto prospects' desks was the solution.

  • Defining Market Opportunity—You Be the Judge

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At its core, market opportunity is your sizing forecast for a specific product or service, now and over the next several years. At a minimum, you should know that information in terms of sales dollars. A solid understanding of opportunity will guide you to the best markets and warn you off the bad ones. It will frame your investments and serve in part as your scorecard to mark progress.

  • Is Your Sales Team Creating Real Differentiation?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Salespeople rely on strategies such as "sell the value" or to "value-add"—neither of which produces sustainable advantage. They do so because it's hard to achieve genuine differentiation based on something the customer values. But suppose salespeople were able to create highly differentiated offerings that provide real value that competitors can't copy...

  • Viewers Abandon Slow Online Video, Miss Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Four out of five (81%) of Web users click away from online video pages when they encounter mid-stream rebuffering rather than wait for slow video streams to reload, according to a study from TubeMogul.

  • Magazine Ad Revenue Down 18.1% in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Total magazine rate-card-reported advertising revenue closed at $19.45 billion in 2009, down 18.1% from 2008 levels, according to Publishers Information Bureau (PIB).

  • 74% of Americans Use the Internet

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters (74%) of American adults use the Internet––a slight drop from 79% reported in April 2009, when the survey did not include Spanish interviews, according to a new report from the Pew Internet & American Life Project.

  • Social Media Spurs Haiti Earthquake News, Donations

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source of discussion, followed by online video, blogs, and other online boards/forums, according to The Nielsen Company.

  • Twitter Quickly Expands Outside US

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though the US accounts for 50.1% of all Twitter users––down from 62.1% in June 2009––Twitter use elsewhere, particularly Brazil, Germany, and Indonesia, is quickly growing, according to a study by Sysomos.

  • CBS Displaces ABC as Top TV Brand

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    CONTENT TYPE: Chart | TOPIC: None

    CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the top brand for two years, according to a survey of US consumers by SRG. FOX is now in the third spot (44%), followed by NBC (42%).

  • Google Grabs 72% of Searches in December

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    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search, accounting for 72.3% of all US searches in the four weeks ended January 2, 2010, up 1% from a month earlier, according to Experian Hitwise. Yahoo followed with 14.8% of searches, Bing with 8.9%, and Ask.com with 2.5%.

  • ESPN to Capture More Cable Ad Spending

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half (45%) of cable TV advertisers plan to increase ad spending on the ESPN Sports Network in the next 12 months, and 40% plan to allocate more spend on the Discovery Channel, according to Beta Research.