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  • Android Shaking Up Smartphone Market

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    CONTENT TYPE: Chart | TOPIC: None

    Google's Android has been available as an open-source platform for just over one year, but the new mobile operating system has already gained significant market traction: Android users initiated seven times more downloads of mobile entertainment content than iPhone users in the fourth quarter of 2009, according to Myxer.

  • Marketers Redefine Success During Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds of marketers (64%) say they define success differently in the economic downturn while over one-half (55%) say emphasis on short-term responses to the economic slowdown has led them to neglect long-term strategy, according to a survey from Spencer Stuart.

  • Consumer Confidence Up Moderately in Jan.

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had increased in December, improved further in January and now stands at 55.9 (1985=100), up from 53.6 in December, the Conference Board reported.

  • Decade's Top 10 Viral Campaigns

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    CONTENT TYPE: Chart | TOPIC: None

    The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral.

  • Most Hispanics to Participate in Census

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    CONTENT TYPE: Chart | TOPIC: None

    With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected won't be shared with other government organizations, according to a survey from Telemundo and Ipsos Public Affairs.

  • Online Fraud Down in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from $4 billion in 2008, according to a survey from CyberSource.

  • Millennial Women Want Work/Life Balance

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    CONTENT TYPE: Chart | TOPIC: None

    Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying personal life, according to a survey from Accenture.

  • Social Media Top Priority for Digital Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA).

  • Disconnects Plague Loyalty Programs

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    CONTENT TYPE: Chart | TOPIC: None

    Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, low-value rewards, and impersonal engagement don't particularly engender loyalty, according to a survey from the CMO council.

  • Seniors Least Likely to Use Internet

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    CONTENT TYPE: Chart | TOPIC: None

    Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet.

  • Consumers Seek Newspaper, Magazine Ads for Bargains

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    Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive.

  • Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking

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    CONTENT TYPE: Article | TOPIC: None

    In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences.

  • What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too)

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    CONTENT TYPE: Article | TOPIC: None

    New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. Unless they choose otherwise.

  • Selling Like Billy Mays: Five Essential Character Traits That Make a Product Easy to Sell

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    CONTENT TYPE: Article | TOPIC: None

    Billy Mays, who, sadly, passed away at age 50, was a potbellied, black-bearded Atlantic City carnival barker who wore a blue long-sleeve shirt and a white undershirt. And direct marketers loved him. According to Mays, to be great and an easy sell, a product must have these five essential character traits.

  • Who Are Potential Apple Tablet Buyers?

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    CONTENT TYPE: Chart | TOPIC: None

    The new Apple tablet has wide appeal and will significantly expand Apple's customer base, as half of potential buyers don't own an iPod or iPhone, according to an SRG survey of online Americans age 12+.

  • What Google Suggest Suggests

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    Google is a powerhouse of information on a range of human behaviors, emotions, and opinions, and it offers insight into what people might care the most about concerning a given topic, according to a post by Duke and MIT professor Dan Ariely on his blog, PredictablyIrrational.com.

  • Mobile Advertising ROI: What Works, What Doesn't

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    CONTENT TYPE: Chart | TOPIC: None

    Animated ads are the fastest-growing and most-effective mobile ad format among both brand and direct-response focused campaigns, enabling marketers to tell a more complex message without the necessity of a click, according to a study from Quattro Wireless.

  • Super Bowl Viewers Tune in for Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Over one-half (51%) of Super Bowl viewers enjoy the commercials that air throughout the game more than the game itself, according to the Nielsen Company. The remaining 49% say they enjoy the game more than the ads.

  • YouTube to Launch Movie Rentals

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is set to debut movie rentals this week with a limited selection of independent films from the Sundance Film Festival, according to YouTube Biz Blog.

  • Holidays Drive Traffic to Retail, Greetings Sites

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    CONTENT TYPE: Chart | TOPIC: None

    Traffic to retail websites grew in December as the online holiday shopping season reached a crescendo—while consumers' holiday festivities generated a surge in traffic to flowers/gifts/greetings and e-card sites, according to comScore. In addition, traffic to shipping sites reached a 2009 high as consumers rushed to ensure timely delivery of holiday gifts.