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  • SMBs' Favorite Sources for Sales Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.

  • Five Traits of Guest Content That Audiences (and Editors) Can Actually Use

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what makes for the best guest content.

  • Nine Easy Ideas on How to Perform Behavioral Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

  • Americans and the Internet: The Good and the Bad

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US Internet users (76%) say the Web has been good for society, just 15% say it's been bad (15%), and 8% say it has been both good and bad, according to a recent report from the Pew Internet & American Life Project.

  • Five Must-Have Insights for Better PPC Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: None

    In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for clicks.

  • Social Media: Your External SEO 'Plugin'

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.

  • Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.

  • The Most Effective Email Subject Line Length

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science.

  • What Will Content Marketing Look Like in 2014? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?

  • Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.

  • How SMBs Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to a recent report from LinkedIn and TNS.

  • Five SEO Steps to Take Before Redesigning Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses.

  • The Most Commonly Used Email Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.

  • The Year of the Social SMB [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.

  • #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF Resumes

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less!

  • New Internet Domain Extensions: Don't Get Blinded by the Sunrise or Run Over by the Landrush

    Article

    CONTENT TYPE: Article | TOPIC: None

    The oldest, most basic form of online navigation (think .com, .org, .net, etc.) is getting overhauled. New generic top-level domains—.app, .sports, .club, .healthcare, and many more—have already begun to launch.

  • WhatsApp by the Numbers: Where It's Popular; Teen Usage Stats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew by 230% in North America in 2013, according to a recent report by GlobalWebIndex.

  • Know Thy Customer: Strategies for Using Big Data to Enhance the Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.

  • How to Hire the Best Marketers for Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your team that produces success. But here are the traits that the best marketers have in common.

  • How Mobile Apps Monetize Globally

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this "freemium" model has steadily increased over time, according to a recent report by Distimo and Chartboost.