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  • Which Type of Online Content Most Influences Consumers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.

  • Five Important Lessons: How Social Media Is Like a Garden

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To cultivate a flourishing social media presence, here are five things you need to do.

  • How B2B Buyers Consume Vendor Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.

  • 10 Email Marketing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out.

  • #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time Machine

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all in this week's #Socialskim!

  • Content Management Essentials: Strategy and Reuse

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content development has many facets. Two that are often ignored are content strategy and the reuse of content.

  • Most Marketing and Advertising Executives Work Some Weekends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketing and advertising executives (62%) bring work home at least one weekend a month, according to a recent report from The Creative Group.

  • Three Ways I've Had to Change as a Marketing Manager

    Article

    CONTENT TYPE: Article | TOPIC: None

    Through the years I've watched marketing adapt to technology, the Internet, and two-second attention spans. I've also spent much time thinking about how to adapt to effectively manage my teams.

  • How to Craft the Perfect Email Subject Line

    Article

    CONTENT TYPE: Article | TOPIC: None

    Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.

  • Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab.

  • Eight Secrets of Agile Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.

  • Four Tips for Conducting Your Own Restaurant Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing. Here are four tips to make sure the time you spend doing your own restaurant marketing really pays off.

  • Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!

  • How Loyal Are Millennials to Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent report from Adroit Digital.

  • Unleash the Superpowers of Employee Advocates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.

  • For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.

  • Who Do Marketers at Midsize Companies Retweet?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mashable is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software.

  • Seven Dead Ends on Your Website--and How to Fix Them Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...

  • Email Design and Platform Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.

  • What's Your Acronym IQ? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.