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  • When Are Consumers OK With Brands' Collecting Personal Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in return, according to a recent report from Software Advice.

  • How to Engage With Facebook Fans to Build a Successful Nonprofit

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization?

  • The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.

  • Mobile Email Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice.

  • How to Be the Worst Email Marketer in 10 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.

  • Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.

  • The Content Consumption Habits of LinkedIn Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.

  • Four AdWords Mistakes That Drag Your CTR Down

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.

  • The State of B2B Search Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.

  • Six Benefits of Using a Subscription Model for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.

  • #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.

  • Four Surefire Ways to Fail at Tradeshow Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.

  • How to Reach World Cup Fans Without a Big Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.

  • Eight Ways to Find Out Whether Your Analytics Team Is Effective

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do you know your team is effective?

  • How Mobile Consumers Engage With Promotional Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.

  • Seven Small Online-Conversion Details That Make a Big Difference

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to small, overlooked details.

  • The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.

  • The Most Effective Calls to Action for Facebook Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.

  • The Skinny on PR and How to Make It Work for You

    Article

    CONTENT TYPE: Article | TOPIC: None

    To help you navigate the world of PR in today's world, here’s a road map to understanding its contours and features—along with tips on how to get some of that PR yourself.

  • The Science of B2B Online Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.