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  • Three SEO Pitfalls That Will Wreck Your Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance.

  • How Marketers and Bloggers Are Working Together

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?

  • The State of B2B Product Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.

  • Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.

  • #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim to stay ahead of the sharks.

  • Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.

  • The 10 Most Clickable Celebrities in Native Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.

  • From Engagement to Leads: The Psychology Behind Converting Social Media Fans

    Article

    CONTENT TYPE: Article | TOPIC: None

    Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.

  • Invite Your Friends! Three Best-Practices for a Successful Referral Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.

  • The State of Customer Service in 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group.

  • How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.

  • Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.

  • 2015 Global Ad Spend Forecast by Medium and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.

  • 10 Easy Ways to Improve Your Email Open Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Boost your email's chances of being opened by following these quick email marketing tips.

  • How to Manage Email Deliverability: Six Simple Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.

  • The Top-Rated Social Analytics Tools by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by business, marketing, and analytics professionals.

  • Five Ways to Prove Marketing's Value by Saving Sales Costs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center.

  • The Best Time of Day to Tweet

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer.

  • Six Steps to Mastering Email Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

  • What the US Road to Independence Would Have Looked Like in 2015 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Imagine how much easier the road to the signing of the Declaration of Independence in 1776 would have been if the Patriots had online marketing tools and social media platforms.