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Four Ways to Use Social Listening to Boost Customer Loyalty

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty.
How to Make Powerful Facebook Ads With the Help of Your Customer Service Team

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better Facebook ads.
How to Create Infographics Using PowerPoint or Keynote [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
How Digital Marketers Are Using Visual Content [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

This episode's focus: funnel metrics and attribution, and ways to measure marketing ROI in any industry, from software and technology to the game of polo.
Competitive Marketing Intelligence? Yep, There's a Chatbot for That!

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot.
The Ultimate LinkedIn Cheat Sheet [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much more... This comprehensive guide can help.
Marketing and Advertising Executives' Hiring Plans for 2017

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group.
Three Major Shifts That Will Transform Video Marketing in 2017

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video.
Facebook Advertising 101 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips.
How the Role of the CMO Is Changing

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.
Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations.
The Ultimate Local SEO Guide [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: SEO

Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
The Most Important Google Search Rank Factors [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: SEO

Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.
Five Effective Customer-Data Tactics: Resolutions for the New Year

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.
#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more!
Newspaper Readership Trends by Platform and Age

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
Seven Marketing Automation Predictions and Best-Practices for 2017

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.
Martech in 2017: Five Predictions and Expectations

Article

CONTENT TYPE: Article | TOPIC: Martech

Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.
12 Examples of Killer Email Campaigns From 2016 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.

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Four Ways to Use Social Listening to Boost Customer Loyalty

How to Make Powerful Facebook Ads With the Help of Your Customer Service Team

How to Create Infographics Using PowerPoint or Keynote [Infographic]

How Digital Marketers Are Using Visual Content [Infographic]

Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]

Competitive Marketing Intelligence? Yep, There's a Chatbot for That!

The Ultimate LinkedIn Cheat Sheet [Infographic]

Marketing and Advertising Executives' Hiring Plans for 2017

Three Major Shifts That Will Transform Video Marketing in 2017

Facebook Advertising 101 [Infographic]

How the Role of the CMO Is Changing

Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

The Ultimate Local SEO Guide [Infographic]

The Most Important Google Search Rank Factors [Infographic]

Five Effective Customer-Data Tactics: Resolutions for the New Year

#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

Newspaper Readership Trends by Platform and Age

Seven Marketing Automation Predictions and Best-Practices for 2017

Martech in 2017: Five Predictions and Expectations

12 Examples of Killer Email Campaigns From 2016 [Infographic]