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  • Five New Skills to Look for When Hiring Your Next Marketing Superstar

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look for when hiring a high-functioning marketing team.

  • SMS Is on the Rise for Business: Trends and Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends.

  • The Content Types That Generate the Highest-Quality Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the infographic for more on how a loyalty program can help you.

  • The Measurable Impact Reviews and Ratings Have on Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services?

  • #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; much more!

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • The One Thing That Can Make You More Productive at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Yawwwwwn. Is your lack of sleep costing you productivity—and costing your company money? Learn why sleep is crucial to performing your best, and see what you can do to get more of it.

  • The Influence of Instagram on Fashion Decisions [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana Rebecca Designs.

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • How to Drive Real Results Through Sales, Marketing, and AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.

  • Five Direct Mail Myths About Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them.

  • The 10 Biggest Advertisers in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.

  • Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share.

  • How to Use Data to Reach New and Existing Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.

  • A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!

  • How Digital Ad Frequency Impacts Awareness and Purchase Intent

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.

  • Your Customer's Second Purchase Is the Most Important

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus from finding and engaging new customers to nurturing and convincing your existing customers. Here's how.

  • How Email Marketers Can Manage Their Database for Sales Funnel Tracking

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.