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  • How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities to personally help prospects convert.

  • The Content Structures, Processes, and Tools Most Used by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map, according to research from Content Marketing Institute.

  • The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.

  • #SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social...

  • The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today's infographic.

  • The Most-Deleted and Least-Used Mobile Apps [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek.

  • Marketing Operations Is Here to Stay: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive.

  • The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all the targeting choices to help you find your ideal audience.

  • Facebook Advertising Benchmarks for 2Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.

  • Marketing Automation Management

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Martech

    The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

  • Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor?

  • Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).

  • The Complete Guide to Twitter Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience.

  • The Customer Service Issues That Annoy Consumers Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group.

  • The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.

  • The Importance of a Well-Rounded Marketing Technology Stack

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization.

  • How Brands Use Instagram Stories [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use the medium.

  • How B2B Marketers Follow Up With Event Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.

  • These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.

  • Customer Service Goes Social [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service.