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  • A Framework for Getting Started With Customer Journey Mapping

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.

  • The Top Challenges to Providing an Exceptional B2B Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.

  • How Well Do B2B Firms Handle Routing Sales Leads?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

  • How to Spring-Clean Your Website Content

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.

  • B2B Buyer Personas: Five Frequently-Asked Questions and Their Answers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    You can't sell anything if you don't know whom you're selling to. That's where buyer personas come in. This article answers your questions about the benefits and uses of buyer personas.

  • Three Reasons Marketing Leaders Turn to AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.

  • How to Get CX Right and Drive Global Revenue Through Localized Content at Scale: Lessons Learned From Ooni Pizza Ovens

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so it engages and converts international customers at scale? Sponsored by Unbabel.

  • Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.

  • A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.

  • The Benefits of Talking About Sustainability on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions.

  • Quality Over Quantity in Lead- and Conversion-Scoring

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.

  • Using Product Management to Bring a Strategic View to Data and AI Ops

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.

  • The 10 Brands People Feel Most Intimately Connected to in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

  • Top 5 Tips for Driving Lead Gen via Email Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • The Podcast Boom: Audience and Content Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.

  • The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.

  • Taking the Mystery Out of Email Deliverability [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

  • How to Promote an Event Attendees Can't Wait to Sign Up For

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.

  • How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts.

  • People + Data = Better: The Powerful Combo of Analytics and Expertise

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.