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  • Interactive Content and the Future of Live TV

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention?

  • The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

  • What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management.

  • Six Ways to Be More Genuine in Your Customer Interactions

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.

  • Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.

  • Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.

  • Event Planning: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.

  • The Path to Finding Your Ideal Ad Creative

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.

  • The Personality Traits of Top Digital Marketing Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common?

  • Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.

  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

  • Why Employees Get Fired

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker.

  • Five Ways to Convert More Customers With Call Analytics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    It's easy for us marketers to assume our jobs are not to deal with inbound phone calls. Our awesome marketing gets prospects on the phone, the reps make the sales, we call it a day. Not so fast!

  • Google and Podcasts: The Next Big SEO Opportunity?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.

  • Five Segmentation Gaffes (And How to Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.

  • The Power, Potential, and Process of Personalized Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.

  • Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?!

  • Four Realistic Email Marketing Goals for Your Business, With Examples

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

  • The Art of the Re-Engagement Email: How to Win Back Your Customers for Good

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    You haven't heard from them in a while, and they don't respond to your messages like they used to... Is this a break-up? Sometimes, you just have to remind your subscribers of the good thing you had going. That's why the re-engagement email is so important.

  • Why People Follow (And Unfollow) Brands on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.