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Newsletters or ezines are still the e-vehicle of choice for most marketers. But blogs are being slowly adopted as a channel for business communication. Here's why.

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This week, add your own two cents to: What's the best way to avoid becoming a media dinosaur, long forgotten when the next story is covered? Also this week: What do you do when everyone (from the CEO to the mailroom clerk) has an opinion about marketing?

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Marketing is all about the same thing: understanding the marketplaces and letting them know that you understand them. But are you listening, or, like most companies, talking?

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This week: How do you handle a new boss who gives orders and takes little or no input? Also this week, read your answers to: How do you sell a one-woman band?

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How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.

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What's MAMBA? Only the very thing that will make you write better marketing communications materials.

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nowing of dream financiers is one thing, but getting to them is another thing altogether.

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In the mind of one customer (and marketing professional), Starbucks still has a way to go in offering a positive customer experience.

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In Part 2 of this series, Steve examines the way marketers are improving the efficiency of their lead generation processes through better placement, better timing and better coverage.

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ow do you handle interruptions from others who believe (mistakenly!) they have a great marketing idea? Also this week: How can we bring our innovation to market? Is there a road map?

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How can you cost effectively align your marketing campaign to ensure that you are sending the most relevant message to each customer segment at the time they are most likely to buy?

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f you want to sell your products and services to non-English-speaking markets, you will need to be able to communicate effectively in their languages.

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What’s a style guide? And why do you need one?

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While the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind… and still be successful.

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Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.

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his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is the absence of a higher ed degree limiting my career opportunities?

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Finding your unique selling proposition might be a case of simply asking the right question.

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Can you communicate what you do in 60 seconds or less?

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Here are six ways you can revitalize lead generation in your own organization.

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The Internet has proven itself a great tool for small- and home-business owners to reach global markets. But what about people in industries that rely on local clients?