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Agreement on what and how to measure the forces that drive brands is hard to muster. But here is one suggestion: emphasize systems.

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Color can be used to support goals way beyond just recognition. It can be used to evoke emotion and build that all important connection with those who surround your brand.

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Here’s the challenge: How do we very simply communicate our UC (unilateral concession) in a credible way (without saying free)?

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Here are the top five mistakes that product managers can make to ensure their products fail.

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he key to a successful newsletter is to send useful information on a regular basis and to maintain constant contact without being a pest.

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In our world, which is the proper written English: that of the Queen or that of her most loutish of offspring, America?

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Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.

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Just because a Web surfer’s visit is short and fleeting doesn’t mean that the relationship is without significant value.

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hat's your definition of segment identification? What's a unique selling proposition? Add your own two cents to this week's discussion of marketing definitions. Also this week: How do you convince management to budget for training?

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It’s up to us to make sure others inside our organizations fully understand the contribution and the promise of marketing.

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Marketing executives invest a great deal of time and money building the brand, only to see it diluted at the most critical point—in front of the customer.

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Publishing third-party articles on a Web site is a marketing strategy that can be right for one site, yet wrong for another.

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Because of what is known as split-testing or test runs, direct marketers rarely get it wrong. Why then do other “professionals” rarely pay attention to this incredibly powerful strategy?

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Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.

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Just because a Web surfer’s visit is short and fleeting doesn’t mean that the relationship is without significant value.

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This week, weigh in with your own suggestions to: How do we create a PowerPoint slide deck everyone will love? Also this week, read your answers to: What's the best way to break into the marketing field?

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Marketers can get so convoluted in our embrace of techniques and technology that we forget about the five keys to direct marketing success.

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Contrary to what you may believe, the brain doesn’t think by choosing what it wants. In truth, the brain eliminates what it doesn't want.

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Without quality metadata, a Web site cannot properly achieve its objectives.

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A new book by the brains behind one of the world’s most successful loyalty programs tells why most programs miss the mark.