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his week: How can a small company overcome the pricing battle? Also this week: What are your definitions of these key marketing phrases?

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Know thy customer and give them what they want is the fundamental principle of marketing. This idea is simple in theory, but increasingly challenging to put into practice. The challenge, however, doesn’t stem from lack of customer data.

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When in Rome, you should definitely do as the Romans do. The goal is to localize.

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If marketing to women is just good marketing, why are so many companies missing the boat?

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You need to understand this powerful psychological trigger or you'll be leaving behind chunks of almost-guaranteed profits.

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This first article in a three-part series answers specific queries about how to improve Web site conversion rates.

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If your e-mails don’t get read, you have no shot at getting the publicity you so desperately need. Here's how to beat the odds.

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nly one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their groove back? Also this week, read your answers to: How do I manage the creation of a presentation when there are multiple people playing the role of reviewer/approver?

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Agreement on what and how to measure the forces that drive brands is hard to muster. But here is one suggestion: emphasize systems.

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Color can be used to support goals way beyond just recognition. It can be used to evoke emotion and build that all important connection with those who surround your brand.

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Here’s the challenge: How do we very simply communicate our UC (unilateral concession) in a credible way (without saying free)?

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Here are the top five mistakes that product managers can make to ensure their products fail.

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he key to a successful newsletter is to send useful information on a regular basis and to maintain constant contact without being a pest.

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In our world, which is the proper written English: that of the Queen or that of her most loutish of offspring, America?

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Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.

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Just because a Web surfer’s visit is short and fleeting doesn’t mean that the relationship is without significant value.

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hat's your definition of segment identification? What's a unique selling proposition? Add your own two cents to this week's discussion of marketing definitions. Also this week: How do you convince management to budget for training?

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It’s up to us to make sure others inside our organizations fully understand the contribution and the promise of marketing.

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Marketing executives invest a great deal of time and money building the brand, only to see it diluted at the most critical point—in front of the customer.

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Publishing third-party articles on a Web site is a marketing strategy that can be right for one site, yet wrong for another.