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  • Quantifying Word of Mouth

    Article

    CONTENT TYPE: Article | TOPIC: None

    If leveraging a consumer's propensity to tell others about your products and services is indeed a huge focus of your company's growth strategy, what techniques and methodologies can help measure referral value? Put another way, is it possible to "quantify" word of mouth beyond standard solicited survey questions?

  • Who's Driving Your Company?

    Article

    CONTENT TYPE: Article | TOPIC: None

  • SWOT Team: Is the Customer Always Right?

    Article

    CONTENT TYPE: Article | TOPIC: None

  • Today's Top 10 Web Analytics Problems

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's most frustrating about measuring and quantifying usage on your site? Not counting common management problems, the issues here are the most troubling, according to one group of Web developers and managers. If your job includes analyzing Web data at any level, you'll recognize your own issues in this top-10 list.

  • SWOT Team: Boosting Survey Responses

    Article

    CONTENT TYPE: Article | TOPIC: None

    This week, how can you entice more people to consider filling out your surveys? Join the conversation! Also this week: What loyalty programs are most effective at addressing both local and international customers?

  • The Top Three Mistakes in Hispanic Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

  • 10 Ways to Tutor Advertising Students

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some ad industry leaders have complained that recent college graduates are ill prepared for today's competitive environment. Why? Because ivory tower professors, they say, are out of touch with the "real world." So maybe it's time for advertising people to give something back, for the sake of our industry's future. Here are 10 ideas.

  • You Won the Client! Now Start Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

  • The Power of the Industry Blog

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

  • Dare Not to Advertise

    Article

    CONTENT TYPE: Article | TOPIC: None

  • Changing the Way Your Customers Buy

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's funny how things have changed in the last two years.

  • SWOT Team: The WOW Factor

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you need to make your company, product or service stand out from the rest, where do you turn for inspiration and creativity? Also this week: What are the most effective ways to increase e-newsletter open rates?

  • Brands, Millennials and Universities

    Article

    CONTENT TYPE: Article | TOPIC: None

    How well do you understand the "customers" of your university, and what do you know of their lifestyles and buying behaviors?

  • Direct Response Versus Awareness Advertising: Which Way Should You Go?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Direct marketers insist, "If it doesn't sell, it isn't creative." To which awareness advertisers hurl back, "If it isn't creative, it won't sell."

  • Mystery, Model, Method, Madness: The Realities of Brand Evolution

    Article

    CONTENT TYPE: Article | TOPIC: None

    When successful brands move to the madness phase, they sometimes refine their method to the point of marketplace indifference.

  • 10 Things I Hate in a Web Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's the top 10 ways a Web site can fail.

  • A Brand Is the Sum of All Touchpoints

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your brand is the sum of all interactions with your company. A lousy experience with one touchpoint can negate all the brand equity you build in other touchpoints.

  • Kill the Clichés

    Article

    CONTENT TYPE: Article | TOPIC: None

    Clichés are grammatical abuse of the worst kind, because they're worthless.

  • Seven Reasons Why Businesses Should Blog Now

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    For any organization, a blog should be part of a long-term customer evangelism strategy.

  • SWOT Team: Effective Customer Retention Programs

    Article

    CONTENT TYPE: Article | TOPIC: None

    This week: What kinds of loyalty programs are most effective? Also this week: Tired of the same ol', same ol'? What marketing methods can a company use to increase exposure and gain market share?