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  • 10 Tips for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently they will recommend your business to others. Here are 10 tips for you to consider to deepen relationships with customers.

  • Achieving Relevance in Direct Digital Marketing: Segmentation and Optimization

    Article

    CONTENT TYPE: Article | TOPIC: None

    The previous installments of this series of articles covered the idea of relevance in digital marketing and discussed the first two of five keys for achieving relevance. This installment covers the third: tactical execution in the form of segmentation and optimization.

  • Brand and Marketing Audits—The Forgotten Necessity

    Article

    CONTENT TYPE: Article | TOPIC: None

    A brand audit enables a firm to lay a solid foundation for management and oversight. The following approach to brand auditing is based on a robust audit methodology that focuses on seven key areas of marketing capability and can be used to assess the marketing activities of any firm.

  • Facebook Upgrade: How New Features Will Help Brands Connect With Fans

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their key stakeholders on the social-networking giant.

  • Frequent Social Network Users Profiled

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Frequent social networkers—people who use social networking sites several times a day—are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety of mobile technologies, according to a survey from Edison Research/Arbitron Internet.

  • Corporations Still Care: Does Your Brand Support Causes, Too?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel shares the latest information from Giving USA Foundation's study of current corporate giving.

  • Email CTRs Higher With Social Media Sharing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse.

  • Top 50 Web Properties in May 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among the Top 50 online properties, Google Sites ranked No. 1 in May with 179 million unique visitors, followed by Yahoo Sites with 167 million and Microsoft Sites with 160 million, according to data from comScore's Media Metrix service.

  • Presentations 201: Stay Within Your Time Limit

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Paul Barsch discusses the importance of staying within your time limit for presentations.

  • Senior Marketers Rethinking Customer Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As customers take a more active role in brand conversations, engagement is fast becoming a critical strategy and metric for marketers, but many CMOs and other senior marketing executives are struggling to formulate successful engagement strategies that have measurable impact, according to a survey from Forbes Insights.

  • B2B Marketers Satisfied With Twitter, Await Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully one-half (52%) of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter—and among those who attribute direct sales to Twitter, that satisfaction level is 66%, according to a survey from BtoB Online.

  • Consumers Want Print Magazines, but Also Relevance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council.

  • Pantene Gets to the Root of the Problem

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation.

  • Social Media Passion Index: Golf Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Facebook Grows, Others Stagnate; Interaction Levels Steady

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social networking sites have lost active users in the past six months, but Facebook has bucked that trend, a new study finds. Eight out of ten active social media users (80%) have an account on Facebook, up from 71% six months earlier, and among them 54% visit Facebook at least once a day, according to a survey from Performics, conducted by ROI Research.

  • How About Making Customer Service More Social?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christine Whittemore discusses the importance of providing good customer service.

  • Average Value of Facebook Fan: $136.38

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.

  • Social Media Popular Among Older Americans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is not just for the young: 27% of Americans age 50+ say they now use social media websites, with Facebook the most popular—used by 23% of adults age 50+—according to a survey from AARP.

  • Twitter 101: Seven Tips for Effective Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results.

  • Video—Personal Branding's Killer App

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and what you have to offer?