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Attending networking events can be frustrating and ultimately a waste of time for many business owners and professionals. Here are three ways to make them pay off for you.

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Marketers can no longer rely on only quantitative data to address an issue. Qualitative tools, such as advanced video analytics and "day-in-the-life" sketches, are needed to unearth the deeper insights—the where, when, and how much—to make decisions that stick.

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Tradeshows can be one of the most expensive forms of marketing. Paying to act as an event sponsor (complete with a booth and travel for employees) often runs into the tens of thousands of dollars. But there are options to tradeshow sponsorships that will still get you out in front of the same prospects, but cost much less and provide more value.

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He could stop traffic in Moscow, Tokyo, Nairobi, Shanghai, and Mumbai. Kings, presidents, and prime ministers worldwide would take his call. He outshines Madonna, Mick Jagger, and Meryl Streep. Although it has been more than 25 years since he occupied center stage, he is the world's greatest personal brand. He is the incomparable Muhammad Ali. Ali's boxing record is the stuff of legend, and boxing has never been the same since he retired. But just as interesting are the lessons his life holds for developing your own personal brand.

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Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and your business have to say. So what are the dos and don'ts? What can you do to enhance your chances of getting what you want... and avoiding or minimizing what you don't?

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Whenever people strive to buy a complex product, they want to learn as much as they can prior to talking with a sales rep. For example, people spend almost two months researching new cars online before ever stepping into a car showroom. Or they download user manuals for expensive cameras to study features before making purchasing decisions. If they're doing that for cars and cameras, you can imagine how much time they are spending to learn about complex B2B products and services prior to giving your sales rep a call.

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Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

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Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target market.

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Jim Carville popularized the phrase "It's the economy, stupid" in the first Clinton presidential campaign. For the savviest brand managers and customer service organizations, now "It's the experience, stupid."

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Let's review: Women make 80 percent of all purchases. They buy more electronic equipment, vehicles, and home-improvement products than men do. Women hold nearly 50 percent of all jobs. In dual-income families, more than 30 percent out-earn their husbands. They control considerable sums of money and spend it for a variety of products, services, investments, and household expenditures. Nevertheless, many advertisers not only create ads that will appeal only to men but also showcase ads that (worse!) actually turn women off.

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What's the best way to rectify an embarrassing situation with a client? Read on for sound advice on how to handle client blunders and other screw-ups.

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Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting seduced by graphs and charts.

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A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email marketers make—mistakes that prevent an email newsletter from reaching its full potential.

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We're back for another round, bookworms. And in this segment we're discussing branding with the brand masters themselves: the inimitable Al and Laura Ries. What will we be doing this segment? We'll be getting a little Darwinian, debunking some long-held branding "truths"—and, likely, spurring some debate. Please join us!

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With 2007 in full swing, here are our online marketing predictions for the rest of the year to come. We busted out our omniscient crystal ball, and this is what it told us... .

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