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  • Is Your Website Impeding Your SEO?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine positioning. And if your website uses any of them, it's probably time to build a new website, or at least rebuild in a format that is better suited for search-engine positioning.

  • Top 15 Business & Finance Industry Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of banks and online-banking services take the lion's share among the top 15 websites of the business and finance industry; non-banking websites such as Yahoo Finance, Google Maps, and CareerBuilder also rank prominently, however.

  • Top 15 US Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.

  • Communications Industry Forecast: Slump, then... Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler Stevenson (VSS).

  • Commercial Break: M&M's Blue

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at M&M's "Blue" commercial.

  • What's the Color of Your Personal Brand?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.

  • Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media tool for marketing is not the death knell of the conventional blog; if anything, it highlights just how necessary blogs still are.

  • The Tao of Green Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and the rolling paper in a convenience store. For your green message to be heard and translated into sales, you have to make your message relevant not only to the fate of the planet but also to the fate of the people living on it. The question is, How?

  • Rethinking the Focus Group

    Article

    CONTENT TYPE: Article | TOPIC: None

    The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the potential for providing powerful, usable insights. The trick to moving it from something parodied on sitcoms to a credible research tool again is to change how we think about and execute focus groups.

  • Brand-Switching: Less Risk = More Switch

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands on purchases for children and pets.

  • New Breed of Mobile-Media Consumers Emerging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and feedback to mobile video advertising and their reliance on mobile for information.

  • Developing an RFP? Seven Tips for Getting the Responses You Want

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a key step in engaging an outside marketing partner. Don't underestimate its importance. It's not simply a straightforward business communication; it's a brand opportunity. If you're seeking a smart, strategic partner, your RFP should reflect that. Here are seven guidelines to help you create a great RFP—or what I like to call a "really fine publication."

  • Eight Tips for Hunting for Revenue Where No Budget Exists—Get to Executives

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the right people read it. The process that you use to present your message is what makes the difference. Here are eight tips for securing meetings with the right executives.

  • Eliminate Fear: Use Your Click-Through Data!

    Article

    CONTENT TYPE: Article | TOPIC: None

    In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able to easily see in real time who clicked on those links at what time and on what day.

  • How to Develop a Successful Facebook Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.

  • US Wireless-Internet Use Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means using a range of devices.

  • $55B in Interactive Marketing Spend in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester.

  • Top Brands Engaged Online via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.

  • B2B Marketers Latching Onto Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers.

  • Real Marketing Analytics for B2B Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads through the lead life cycle, which requires visibility into how you drive, track, and evaluate leads, and it requires the ability to determine when leads are "sales-ready" and when they are not.