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  • Making Twitter Success Measurable

    Article

    CONTENT TYPE: Article | TOPIC: None

    For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter by examining several real-world campaigns and the tools marketers can use to measure campaign success.

  • Social Media's Primary Use: Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    About six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for social media, the study found.

  • Top 10 Online Retail Categories, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top online-retail category by average order size ($) in July was computer hardware, followed by the automotive category and consumer electronics.

  • eBay Sells Stake in Skype

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    eBay is selling a 65% stake in Skype for $1.9 billion in cash and a $125 million note, reversing a 2005 acquisition that had puzzled analysts.

  • Top 10 Online Retailers, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    July's top online retailers—based on conversion rate—were food home-delivery and mail-order service Schwan's, Green Mountain Coffee's Keurig brewing system, and florist ProFlowers, according to Nielsen Online.

  • Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for career-minded professionals who seek to increase their visibility, demonstrate their unique promise of value, and stand out from their peers. Here are the five steps to building your authentic personal brand online.

  • Emerging Consumer Values: Why Brands Must Adjust

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking assets, and a growing awareness of environmental issues—have gradually come together in a perfect storm. How can marketers respond?

  • Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel for finding buyers. But what's emerged instead is quite different. It's a system based on withholding the main thing consumers want—a bottom-line price quote—and turning the request for that quote into a commodity for sale.

  • Use Surveys to Get Close to Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses would do well to stop looking at past and future customers, and focus some love and attention on the customers they already have.

  • Top 15 Music Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo's Y! Music was the top music-related website in July, ahead of playlist-sharing site ProjectPlaylist and lyrics-database Metro Lyrics.

  • Consumer Complaints: US, Canada in Top 10 Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in 10 (38%) people worldwide complained about a product or service in the past year, according to a recent survey of consumers in 23 nations.

  • Top 15 Health and Medical Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    WebMD, CaringBridge and RightHealth were the top-visited health and medical websites in July, according to Hitwise data.

  • Top 15 Government Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    State lottery websites figured prominently among the top government websites in July, as did federal-level sites such as that of FAFSA (Free Application for Federal Student Aid) and the Social Security Administration's.

  • Woofer, the Anti-Twitter, Launched

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of 1,400 characters, reports Jon Brodkin on Network World, in contrast to Twitter's maximum of 140 characters.

  • Advertisers, Consumers Disagree About Ads, Media, Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds a recent survey by LinkedIn Research Network/Harris Poll.

  • Top 15 Entertainment Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment category, according to Hitwise data.

  • Consumer Confidence Bounces Back in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had retreated in July, rebounded in August and now stands at 54.1 (1985=100), up from 47.4 in July, The Conference Board reported.

  • Top 15 Community-Related Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue Site, according to Hitwise.

  • Segment Email and Social Networks for a Vitamin-Power Boost

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.

  • Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing element, one arrogant blogger, or one angry ex-employee to publicly point out the failings of the good works that the company is so proudly touting. When done well, a socially responsible program is a tremendous advantage to the entire business. When done carelessly, it can be ruinous.