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  • Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your actions. Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how powerful and prevalent your virtual personal brand is.

  • Social Media Reality-Check

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still relevant but more important than ever?

  • Seven Questions Local Businesses Should Answer Before Investing in SEO

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize that their marketing efforts should include at least some aspects of online marketing. One of the first strategies that come to mind for many local businesses is search-engine optimization (SEO). And although SEO has proven to be a profitable marketing channel for many businesses, you should ask yourself a few questions before investing in a full-blown SEO campaign.

  • Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response rates on renewals. The following case studies illustrate how three organizations applied best-practices for deploying triggered emails to drive renewals—and what tips and tricks you can use to do the same.

  • Top 100 Brands Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Coca-Cola is the most valuable brand in the world for the ninth consecutive year, according to the latest Interbrand/BusinessWeek brand-value ranking. Rounding out the Top 5 list are IBM, Microsoft, General Electric, and Nokia, in a repeat of last year's results.

  • Visits Plateau to Medical, Health Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 67% of US adults, or about 154 million people, have looked up health and medical information online.

  • Google Launches DoubleClick Ad Exchange

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are targeted at and delivered to a desired audience.

  • Ad Spending Share by Medium, June 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    National magazine ad spending surpassed local TV ad spend in June, bumping local TV into fourth place, but cable TV kept its lead, followed closely by network TV.

  • For Seniors: A Kindler, Gentler Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans 65+ have suffered less in this recession than other age groups, because most have already retired and downsized their lifestyle. Hardest hit have been those on the verge of retirement.

  • Gays, Lesbians Like Blogs, Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.

  • Firm Sells Facebook Friends to Advertisers

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.

  • Top 10 Online-Trading Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data.

  • US Ad Expenditures Down 14.3% in 1H09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline.

  • Industry Reputations Take a Beating

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.

  • Image-Based Ad Impressions by Industry, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, according to Nielsen.

  • Social Networks Deliver 21% of Ad Impressions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category.

  • Top 10 Current Events & News Destinations, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo News led the way among online current events and global news destinations in July, followed by the CNN's and MSNBC's digital networks, according to Nielsen NetView data.

  • Facebook Hits 300 Million User Mark

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.

  • Facebook: Great Growth, Big Gaps

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months.

  • WoM Marketing Still Growing, but More Slowly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spending on word-of-mouth (WoM) marketing slowed in 2008, nevertheless increasing 14.2%, to $1.54 billion. It is on pace to increase another 10.2% in 2009, placing WoM among the fastest-growing advertising and marketing segments.