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  • Transforming Customers Into a Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with your company that surpasses brand awareness; they are now your greatest champions. Why? People want to be a part of something—they want to feel included and important. Changing individual customers into a community isn't simply a matter of semantics; it is a change in your attitude toward the people who frequent your business.

  • Email Marketing Tips for the 2009 Holiday Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands and increase sales during that crucial period.

  • Do Your Customer Surveys Measure Up?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies use a crude approach to gathering vital customer data: Periodic, often annual, surveys that are disconnected in time from the events they are purporting to measure are the norm. We call them the Annual ''Do You Love Us?'' Survey, and it has many pitfalls. One of the biggest mistakes is thinking that measuring customer satisfaction is the goal. Though that is nice to know, what companies need to know is how well they perform in those activities that customers think are important.

  • 19% of Internet Users Use Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use social networks, those get online via a mobile device, and younger internet users (under 44).

  • Cable TV Tops List of Moms' Must-Haves

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. But Gen Y, Gen X, and Boomer moms placed different values on each.

  • Top 10 Online Retail Categories, September 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.

  • Top 10 Online Retailers, September 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.

  • Low Prices Will Rule 2009 Holiday Season

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine where they shop, although convenience will draw many of them online.

  • Halloween Spending Down 15% This Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and their children—and their pets.

  • -9.9% Global Ad Spend Growth for 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The first half of 2009 was much tougher on the media industry than expected. As a result, ZenithOptimedia is forecasting global ad spend growth this year at -9.9%, down from its earlier forecasts of -8.5%.

  • Ad Spending Share by Medium, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network television.

  • 22 Cheap or Free Web Usability Tools, Part 1: An Introduction

    Article

    CONTENT TYPE: Article | TOPIC: None

    Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.

  • Three Strategies for Inspired Holiday Email in Tough Times

    Article

    CONTENT TYPE: Article | TOPIC: None

    The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally a festive season is not all sweetness and light—for consumers or retailers. Still, that doesn't mean advertisers can't find ways to add some luster to their email-marketing programs this season. Especially during down times, here are three ways to make your holiday email shine.

  • Advertising Is the Price You Pay for Not Being Creative

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in new ways.

  • 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter myths and guide you to a sound strategy, compiled below are some of the best-practices, advice, and recommendations for business-to-government (B2G) clients.

  • Visits to TV, Sports, Education Sites Rise in Sept.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.

  • Problem Solved: What's the Right Social-Media Fit?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit?

  • Gays Prefer Working in States with Marriage Equality

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an employer based in a state that doesn't.

  • Prescription Medicine Sites Lift Refills, Starts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.

  • Google's News: Hope for Online Advertising

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.