FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Moving From Data to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your site visitors are not one big herd of cattle moving from Point A to Point B. So to optimize response, you need to segment your visitors and your analysis.

  • 3-D Analysis, No More Guesswork

    Article

    CONTENT TYPE: Article | TOPIC: None

    Post-click marketing at its most basic is a conversion path rather than a single landing page. People who respond to your ad land on a path. As they move along this path, they make choices that give you information.

  • Give the Gorilla the Banana

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you heard the concept of “giving the gorilla the banana”? In post-click marketing, the gorilla is the audience you want to convert and the banana is the reason they clicked your ad in the first place.

  • Which Type of Landing Experience is Right for You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The type of landing experience that’s best for you depends on the situation. Check out these guidelines to make sense out of the options.

  • Message Mapping

    Article

    CONTENT TYPE: Article | TOPIC: None

    Landing page strategy is about rising above the tactics of landing page optimization to focus on post-click marketing at a higher level. In the spirit of that mission, I’d like to share with you the idea of a “message map” that can be used for broader landing page planning.

  • Lead Generation Tactics Based on Prospect 'Temperature'

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you’re in the trenches of post-click marketing, it’s easy to forget the relationship of what you’re doing to the wider context. This is especially true in lead generation because of the significant number of variables that impact success.

  • Offer Alternatives to Identify Your Best Prospects

    Article

    CONTENT TYPE: Article | TOPIC: None

    The art of aligning your strategic objectives with the needs within your clickstream is critical to targeting your message and converting those people who are the best fits for your offering.

  • How Many Segments Do I Need?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sheena Iyengar is a full professor in the Management Division of the Columbia Business School. I learned of her work in Malcolm Gladwell’s Blink. Iyengar is one of the leading experts on choice, and how choice impacts our decision-making. She is also my new hero.

  • Customer-Centric Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like thinking of segmentation as a kind of filing system.

  • Segmented Audiences are 4X More Valuable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Segmentation is immensely valuable. Behavioral targeting of ads is hot because—surprise, surprise—when you give people more relevant messaging and content, you get better results.

  • Why Segment Respondents?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Pre-conversion segmentation offers you a chance to learn far more than what you can learn after conversion because you're dealing with a much larger pool of respondents.

  • Where Post-Click Marketing Fits in the Picture

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why is so much effort put into the pre-click piece and so little effort put into the post-click piece? It's one puzzle after all.

  • The Very Real Impact of High-Performance Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: None

    Small differences in the quality of customers' post-click experiences tend to create big differences in conversion rates.

  • 25% of UK Ads on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage of impressions reached every age group.

  • Kanye, Jon & Kate: Tops for Halloween

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Kanye West and Jon & Kate Gosselin topped the list in a survey of likely Halloween costume choices this year based on a celebrity mistake. Jon & Kate also swept the top spots in a question about which reality TV stars should have their own costumers.

  • 36MM Germans Viewed 6.4B Videos in August

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on YouTube.

  • 8+ Word Searches Grew 3% in Canada

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Canadian searches on Google properties increased 1% from August to September, according to Experian Hitwise's latest report on search in Canada. Longer searches are on the rise, with search queries of 8+ words increasing 3% month over month.

  • Digital Marketing Factbook: A Glimpse Inside

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be a comprehensive resource for every online marketer.

  • Consumer Confidence Down, Present Situation Index Plunges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had declined in September, deteriorated further in October, as did the Present Situation Index, which plunged to its lowest reading in 26 years.

  • Marketing to the New Gen X

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most businesses are well aware of how to market to Generation Xers (those born 1961-1981) mainly because so many people in business today are part of Generation X. But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and purchase things.