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  • Senior Execs Continue Shift to Online Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by The Financial Times and Doremus.

  • Inc 500 Succeeding With Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study by the Center for Marketing Research at the University of Massachusetts at Dartmouth.

  • Travel Outlook Mixed into 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even as business travel shows small signs of improving, leisure travel is expected to remain weak through early 2010 as concerns over household budgets dampen consumer spending, according to the travelhorizons survey, cosponsored by Ypartnership and the US Travel Association.

  • Room for Improvement in Advertising ROI

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    CONTENT TYPE: Chart | TOPIC: None

    With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 for each dollar spent, according to a recent study by Nielsen.

  • Marketers to Invest in Email, Social Media in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems.

  • Irrelevant E-communications Alienate Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.

  • Cyber Monday E-tail Traffic Down

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On Cyber Monday 2009, the share of US visits to the top 500 retail websites fell 9% compared with last year, according to Experian Hitwise.

  • Bearing Bad News: Six Ways to Reduce the Sting When Your Message Stinks

    Article

    CONTENT TYPE: Article | TOPIC: None

    I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces its darkest hour, choosing dignity may be the best, last business decision you can make.

  • Neuromarketing Is the Future, But...

    Article

    CONTENT TYPE: Article | TOPIC: None

    Increasingly, marketers are turning toward brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), in the quest for the Holy Grail "buy button." We call it neuromarketing. The brain, however, is reluctant to reveal its code.

  • Don't Make These Value-Proposition Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, your value proposition.

  • Ten Commandments for Effective Online Social Networking

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

  • Holiday Shoppers Prefer to Pay With Cash

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    CONTENT TYPE: Chart | TOPIC: None

    Only 26% of consumers who shopped over the Thanksgiving 2009 holiday weekend said they used credit cards for their purchases, while 39% said they used cash, and the remaining used debit cards, according to a poll conducted by America's Research Group for Reuters.

  • Black Friday Online Sales Up 11%

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    CONTENT TYPE: Chart | TOPIC: None

    US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according to comScore.

  • E-tail Traffic Down Black Friday, Thanksgiving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise.

  • Pre-Thanksgiving Black Friday Traffic Up 87%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online traffic to a custom category of Black Friday advertising websites increased 87% for the week ended November 21, 2009, according to Experian Hitwise. Overall, visits to Black Friday websites increased 4% compared with the same week in 2008.

  • Holiday Shoppers to Spend Less This Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    This holiday season, almost half of holiday shoppers (46%) plan to spend less on holiday gifts compared with last year, according to a recent Harris poll. Young consumers are an exception: Just 37% of Echo Boomers (age 18-32) plan to spend less.

  • Consumer Confidence Edges Up in Nov.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had declined in October, increased slightly in November and now stands at 49.5 (1985=100), up from 48.7 in October, according to the Conference Board's Consumer Confidence Survey.

  • Consumers Feel Frugal This Holiday Season

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumer spending will likely be lower this holiday season, as US households plan to spend an average of $390 on Christmas gifts, compared with last year's estimate of $418, according to the Conference Board Christmas Spending Survey.

  • Five Tips for Building an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.

  • Recruiting Executives and Industry Experts for Qualitative Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?