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  • Sales: Strategic Calling to Find Hidden Opportunities in Your Current Accounts

    Article

    CONTENT TYPE: Article | TOPIC: None

    What growth strategy is your sales organization pursuing as the economy begins to show signs of recovery? As the business climate improves, so do the opportunities for shifting from survival mode to growth mode. Frozen budgets are beginning to thaw, and companies are considering to fund projects that were deferred during the height of the recession.

  • The Anatomy of a Conversion Path

    Article

    CONTENT TYPE: Article | TOPIC: None

    A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads you and the user into a richer, better-informed relationship.

  • Embracing Cross-Channel Analytics to Create a Competitive Advantage

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you are using multiple channels and you want to understand both what's really working and enrich your customers' experiences with your organization, then you'll have to step into the world of cross-channel analytics.

  • Single Day E-tail Spending Surpasses $900M

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US online holiday spending reached $24.8 billion for the first 48 days of the November-December holiday season, a 4% increase over the same period last year, according to comScore.

  • Youth Interest in 3D Video and HDTV High

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Younger US consumers (age 18-34) are more interested in viewing 3D video content on a TV or PC screen and are more likely to make an HDTV purchase over the next three months than other age groups, according to research from Ipsos Media.

  • Email Trumps Social Media for Sharing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite reports of its demise, email continues to beat out emerging social media channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, according to a study from ShareThis.

  • Business Use of Social Media Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of Facebook, Twitter, and blogs for business purposes has skyrocketed in the last six months—with indications of wider adoption and more frequent sessions, according to research by Palo Alto Networks into application traffic patterns of computer networks.

  • Americans Struggle to Feel Holiday Cheer

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A large majority of Americans (62.7%) say they can't get into the Christmas mood this year due to worries about the wars in Iraq and Afghanistan, the healthcare debate, the economy, and concerns about jobs, according to America's Research Group. In previous seasons, outside forces affected no more than 48% of Americans.

  • Online Remarketing Most Underutilized

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among online marketing tactics available to Web marketers, remarketing––bringing back users that abandon a website––is the most underutilized, according to a survey conducted by SEMPO and Advertise.com.

  • Emerging Markets to Drive Smartphone Surge

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The smartphone market will climb to 37% of global handset sales in 2014, expanding from 16% of market share in 2009 to 37% in 2014, with emerging markets driving the growth, according to Pyramid Research.

  • US Marketing Models Won't Work in China

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The consumption of media among the Chinese––and the influence that media exerts on Chinese purchasing behavior––is significantly different from what it is for American consumers, according to ProsperChina.com and BIGresearch. Chinese consumers are also educated about Western brands and tend to be selective in their purchases.

  • Small Business Marketing in 2010: A Forecast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more on online video, an increase of 75% over last year's plans; 25% say they will commit more resources to social media; and 21% say the same for mobile advertising.

  • Facebook Top Search Term, Google Top Site

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among the top 300 Web search terms, Facebook was the top-searched term overall in 2009, accounting for 0.67 percent of all searches, according to Experian Hitwise, which also found that Google has been the most-visited site of 2009.

  • Consumers Simply Want a Better Phone

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consumers are asking for three features when they buy their next cell phone, including better connectivity, better audio, and simplicity, according to a survey by In-Stat.

  • Q3 Email Click and Open Rates Increase

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers used email communications more effectively during the year as open rates jumped to 22% in the third quarter of 2009 from 19.8% during the same period last year, or an increase of 11.1%, according to a study by Epsilon.

  • Brand Control to Major Tom: The New Rules of Brand Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme participation is a challenge, you as brand manager haven't lost all control—and you CAN influence what you can't control.

  • The Brave New World of the Engaged Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced by engaging Web applications and where visitors have become users. This new world has three important implications for marketers.

  • Personal Branding Predictions: Top 10 for 2010

    Article

    CONTENT TYPE: Article | TOPIC: None

    How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010.

  • Marketing Is So Much More Than Promotion: Just Visit My Hairdresser

    Article

    CONTENT TYPE: Article | TOPIC: None

    What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate.

  • How Small Businesses Leaders Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. In addition, those leaders who rely on social media for business purposes use on average 5.9 different social media resources.