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  • Five Ways to Build Trust—and Tipping Points for Choice

    Article

    CONTENT TYPE: Article | TOPIC: None

    A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five steps.

  • 2009 Holiday E-tail Sales Up 5%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels.

  • Top Facebook Status Trends of 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, according to Facebook's Data Team. In addition, Farmville became the most talked-about application in status updates during 2009 and now boasts over 72 million monthly active users.

  • Online Ad Spending to Recover in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to growth in early 2010, according to eMarketer.

  • Business Leaders Value Sales, Marketing Data Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better decisions, and only 27% agree that their company makes better, faster decisions than their main competitors, according to a survey by the Economist Intelligence Unit.

  • Coupon, Incentive, Retail Site Traffic Jumps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume to online coupon and incentive sites as shoppers scoured the Web for money-saving opportunities.

  • Consumers Uninformed About Value of HDTVs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to a study by Frank N. Magid Associates. That disparity signals opportunities for operators to grow their HDTV ownership base and programming customers, Magid said.

  • Consumer Confidence Up Again in Dec.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had increased in November, rose again in December and now stands at 52.9 (1985=100), up from 50.6 in November, according to the Conference Board's Consumer Confidence Survey.

  • Adults Spend 13 Hours a Week Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US adults spent an average of 13 hours a week online in 2009, off slightly from last year, when average weekly online use was 14 hours, according to a poll by Harris Interactive. However, usage varies greatly: 20% of adult Internet users are online for only two hours or less per week, while 14% are online 24 or more hours a week.

  • 10 Best and Worst Internet Company Names of the Decade

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are the trends and names that rose to the top (and sank to the bottom).

  • Planning an Online B2B Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage.

  • What Every CMO Should Know About Music

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly applied within the planning and creative processes to measure the value of music and sound to a brand's marketing.

  • Look at Business Presentations as a Process, Not an Event

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages of being both learnable and repeatable, so once you master it you can streamline development time and increase the returns.

  • 2009 TV Revenues Down 22%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The television industry will close out 2009—a year dominated by shifting advertising budgets and a poor economy—with lower-than-expected revenues of $15.6 billion, a 22.4% decline from 2008, according to BIA/Kelsey.

  • Looking Back: A Decade of Changes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about them, according to Pew Research. The Internet, email, and cell phones, however, are viewed by many consumers as a change for the better.

  • CMOs Want Measurable Results From Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according to a study from Bazaarvoice and the CMO Club.

  • Android Shaking up Smartphone Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Awareness for Google's Android operating system is gaining momentum in the US as 17% of consumers in the market for a smartphone say they plan to buy an Android-supported device in the next three months, compared with 20% who plan to buy an iPhone, according to a study from comScore.

  • Branded-Content Spend Reaches New High

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers spent record highs on branded content in 2009––allocating on average 32% of their overall marketing, advertising, and communications budgets to the category––up five percentage points from the previous high of 27% recorded in 2007, according to a study from the Custom Publishing Council (CPC).

  • E-Books Attract Internet-Savvy, Educated

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers who own electronic book readers are more likely than other adults to be well-educated and have high incomes, according to Mediamark Research & Intelligence (MRI). They are also far more likely to be heavy mobile Internet users.

  • How to Capture Your Company's Essence in 15 Words

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to jettison the jargon and superlatives. And your message will resonate all the more with prospects.