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  • $2.17B: 20-Year Super Bowl Ad Spend

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    CONTENT TYPE: Chart | TOPIC: None

    Over the past 20 years (1990-2009), the Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages, according to TNS Media Intelligence.

  • Online Video Viewing Surpasses 30 Billion

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    A record high of nearly 31 billion videos were delivered to more than 170 million US Internet users in November 2009, according to comScore.

  • Younger Shoppers Use Mobile for Real-Time Info

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    Over one-half of surveyed consumers across 11 countries used their mobile phones during the 2009 holiday shopping season for in-store activities such as comparison-shopping and getting peer feedback, product information, and coupons, according to a study from Motorola.

  • Problem Solved: How Do I Turn a Touch Into a Relationship?

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that via email marketing.

  • The Top Five Ways to Attract and Keep Customers in Any Economy

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    CONTENT TYPE: Article | TOPIC: None

    The economy still stinks. But only if during the long-gone good times your business was on cruise control and you saw your customers as dollar signs and not people. Some marketers are suffering far less than others, because they cared to look deep into their customers' eyes and not just plumb the depths of their wallets.

  • Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)

    Article

    CONTENT TYPE: Article | TOPIC: None

    By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results without dampening ROI.

  • Traditional Media Still Dominates Original News

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    Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the Pew Research Center.

  • Americans Consume 34 Gigabytes of Info Daily

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    Americans consumed 34 gigabytes––and 100,000 words' worth––of information per day in 2008, with traditional media, including radio and television, accounting for 60% of that information, according to research from University of California, San Diego.

  • Electronics Sales to Edge up in 2010

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    The consumer electronics industry is forecast to reach nearly $166 billion in US shipment revenues this year, with the wireless handset category as the primary revenue driver, according to the semi-annual industry forecast by the Consumer Electronics Association (CEA).

  • Internet Marketing Recovery Forecast for 2010

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    Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, up significantly from 2009's roughly flat year, according to research from JP Morgan.

  • Mobile Browsing Share Grows in Dec.

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    Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google's Android operating system the largest percentage gainer during the month, according to data from Net Applications' HitsLink Market Share

  • Top 20 Audio-Streaming Networks in Nov.

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    The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place Citadel Broadcasting, according to Ando Media.

  • Online Forum Users Are Influential Consumers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.

  • Media and Marketing M&A Surge in 2H09

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    Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing & technology companies––is restoring confidence in M&A in 2010, according to The Jordan, Edmiston Group.

  • Consumers Would Pay for (Some) Online Content

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    Millions of consumers worldwide are willing to pay for certain types of online content, and many are open to increased advertising to pick up the costs, but attitudes about paying for content vary greatly by geography, demographics, and content type, according to a survey from Nielsen.

  • Social Network Ad Spend Takes Back Seat

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    US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 percentage points as a share of worldwide spending, according to research from eMarketer.

  • Employers to Hire Cautiously in 2010

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    Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to a recent study from CareerBuilder.

  • The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories of 2009.

  • How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)

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    CONTENT TYPE: Article | TOPIC: None

    The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the media.

  • Ten Ways to Drive Consumer Action With Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have left marketers wondering, "How do I make video work for me?"