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The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral.

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With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected won't be shared with other government organizations, according to a survey from Telemundo and Ipsos Public Affairs.

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Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from $4 billion in 2008, according to a survey from CyberSource.

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Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying personal life, according to a survey from Accenture.

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In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA).

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Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, low-value rewards, and impersonal engagement don't particularly engender loyalty, according to a survey from the CMO council.

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Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet.

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Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive.

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The new Apple tablet has wide appeal and will significantly expand Apple's customer base, as half of potential buyers don't own an iPod or iPhone, according to an SRG survey of online Americans age 12+.

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Google is a powerhouse of information on a range of human behaviors, emotions, and opinions, and it offers insight into what people might care the most about concerning a given topic, according to a post by Duke and MIT professor Dan Ariely on his blog, PredictablyIrrational.com.

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Animated ads are the fastest-growing and most-effective mobile ad format among both brand and direct-response focused campaigns, enabling marketers to tell a more complex message without the necessity of a click, according to a study from Quattro Wireless.

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Over one-half (51%) of Super Bowl viewers enjoy the commercials that air throughout the game more than the game itself, according to the Nielsen Company. The remaining 49% say they enjoy the game more than the ads.

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YouTube is set to debut movie rentals this week with a limited selection of independent films from the Sundance Film Festival, according to YouTube Biz Blog.

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Traffic to retail websites grew in December as the online holiday shopping season reached a crescendo—while consumers' holiday festivities generated a surge in traffic to flowers/gifts/greetings and e-card sites, according to comScore. In addition, traffic to shipping sites reached a 2009 high as consumers rushed to ensure timely delivery of holiday gifts.

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Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to a new survey from Alterian.

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In view of improved expectations of economic recovery, the US advertising market is forecast to fall just 0.1% this year, according to a revised forecast from MAGNA. The reassessment is a slight improvement from MAGNA's forecast issued in December 2009, which projected a 1.3% decline in ad spending.

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More than four out of ten (44%) of visitors to Google News scan headlines without accessing newspapers' individual sites, including many "power news users" who consult news sources as least twice a day, according to new study from Outsell.