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  • Achieving Relevance: Understanding and Connecting With Constituents

    Article

    CONTENT TYPE: Article | TOPIC: None

    Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How do you connect with them?

  • Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flub

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.

  • Digital Marketing Spend to Surpass Print in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell.

  • Android, iPhone Battle Over Blackberry Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in ten (39%) Blackberry owners continue to prefer Apple's iPhone as their next smartphone purchase, but another one-third (34%) say they would switch to Google's Android operating system, according to a survey from Crowd Science.

  • Multicultural CPG Market: $520B by 2050

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands in the consumer packaged goods (CPG) space is projected to reach $520 billion by 2050, up 74% from $299 billion today, according to the Nielsen Company.

  • Kids and Gadgets: How Young Is Too Young?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most parents (61%) say the appropriate age for children to own their first cell phone is between 13 and 18, while over one-quarter (28%) say kids should have their own cell phone between 9 and 12 years old, according to a survey from Retrevo.

  • Most Business-Blog Traffic From First-Time Visitors

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority of traffic to business blogs consists of first-time visitors. Nearly two-thirds (63%) of businesses that publish a blog say first-time visitors account for more than 80% of their blog traffic, according to the Compendium study.

  • Adoption of Emerging Marketing Channels Heats Up

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such as social media, rich media, and mobile marketing, according to a survey of online and direct marketers by Unica and Salloway & Associates.

  • Consumer Confidence Rallies in March: RBC

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumer confidence improved sharply this month after taking a tumble in February, according to the recent results of the RBC Consumer Attitudes and Spending by Household (CASH) Index.

  • Bing Search Share Up Third Straight Month

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Microsoft's Bing for the third consecutive month increased its market share, accounting for 9.7% of US searches in the four weeks ending Feb. 27, up 4% from January, according to Experian Hitwise data. Meanwhile, uncontested search leader Google accounted for 71.0% of February searches, down 1% from the previous month.

  • Web-to-TV Viewing Growing Slowly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The adoption of Web-to-TV viewing is in its early stages but is slowly gaining market traction: 24% of US households have a television connected to the Internet, and the most popular types of connections are via videogame consoles, Blue-Ray systems, and Internet TVs, according to a survey from Leichtman Research Group.

  • Online Video Viewing Edges Down in Jan.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A total of 32.4 billion videos were delivered to US Internet consumers in January 2010, down 2.5% from 33.2 billion in December, and nearly 173 million consumers watched online videos in January, down 2.8% from 178 million the previous month, according to comScore data.

  • Get a Speaking Gig: How Event Producers Decide Who Gets Onstage

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill out online proposal form). Hit Send. Wait. Sound familiar? Here's how to get the green light.

  • How to Create Your Marketing Dashboard in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the road to creating a dashboard that works for you.

  • When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Game

    Article

    CONTENT TYPE: Article | TOPIC: None

    A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy. If it were only that easy.

  • Branding in the Age of Social: Gaining Insight Through Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you have a clear picture of your organization's strengths and weaknesses, and of the opportunities and threats in the marketplace? Is your position vis-à-vis your competitors clear and compelling? Does anyone else in this vast universe know or care? What brand signals echo back from the noise in the social Web?

  • Hispanic Consumers an Untapped Opportunity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to begin or increase existing efforts aimed at Hispanics in the next 12 months, according to a survey from Orci.

  • Online Security Concerns Rattle Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are uneasy about the security of their personal information online: 61% of Americans say they are concerned about the amount and security of personal online data that can be accessed by search engines, such as Google or Bing, and 64% are concerned over the amount and security of personal online data that can be accessed by Internet service providers (ISPs), according to a new Financial Times/Harris Poll.

  • 3D Driving Digital Cinema Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of digital cinema screens around the world reached 16,405 in 2009, up 86.4% from a year earlier, with further growth expected in 2010 as digital 3D pushes the market toward a 35mm-free cinema sector, according to Screen Digest.

  • CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, according to a survey conducted by Duke University and the American Marketing Association. Overall, CMOs expect marketing budgets to increase, on average, 5.9% in the next year, with social media emerging as a central component of Internet marketing strategies.