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  • E-commerce Spending Accelerates 10% in Q1

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bolstered by upper-income consumer spending, US retail e-commerce sales reached an estimated $34 billion in the first quarter of 2010, up 10% from a year earlier—the largest increase in spending since the second quarter of 2008, according to comScore.

  • Achieving Relevance in Direct Digital Marketing: Marketing's Influence on Technology Is Vital

    Article

    CONTENT TYPE: Article | TOPIC: None

    The technology puzzle is no longer an area of operations that marketing-focused professionals can afford to ignore or defer to other entities within the organization. Marketing must influence technology if we are to achieve relevance in direct digital marketing.

  • Case Study: In a SaaS World, Customer Feedback Drives Competitive Advantage

    Article

    CONTENT TYPE: Article | TOPIC: None

    At Kadient—a company that now delivers interactive Sales Playbooks—customer satisfaction is more important than ever. As the company began development of a SaaS product for a new market, here's how the management team readied a formal process for gathering customer feedback.

  • The Secret to Reaching the Latino Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted to capture the thought, meaning, and feeling, not just the words.

  • Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media?

  • The 140 Most Influential People on Twitter

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the early days of microblogging, just as Twitter had launched, only three Twitter users were issuing tweets—company founders Biz Stone, Evan Williams, and Jack Dorsey—but now, with more than 100 million Twitter users, there are at least 140 key influencers in the Twittersphere, according to a Web Trend Map from Information Architects.

  • LinkedIn Top Social Site in Corporate America

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft are the most actively involved in social networking, followed by those of eBay, Amazon, and Walt Disney.

  • Web Video to Eclipse Broadcast TV by 2020

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    CONTENT TYPE: Chart | TOPIC: None

    The consumption of Internet video—content stored and distributed over Internet protocol (IP) architecture—is forecast to overtake the consumption of broadcast TV programming by 2020, according to a report by The Diffusion Group (TDG).

  • Top-Gaining Site Categories in April Led by Home, Fashion

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    CONTENT TYPE: Chart | TOPIC: None

    Traffic to home and fashion community websites grew in April as the spring season prompted consumers to seek advice on home improvement and fashion trends, while photo sharing sites registered a boost in activity driven by seasonal events, such as proms and religious holidays, according to comScore Media Metrix.

  • Social Media Users More Positive About Brands

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers who actively engage with social media are more positive about their connections with brands: 35% of those who use social media say they believe "companies are genuinely interested them," compared with just 16% of all consumers, according to a study by Alterian.

  • Most Brands Don't Make Emotional Connections

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    CONTENT TYPE: Chart | TOPIC: None

    Though most marketers understand the value of connecting with consumers on an emotional level, nearly two-thirds (62%) say their brand's messaging is focused on rational and functional elements rather than emotional benefits, according to a survey form the Association of National Advertisers (ANA).

  • Social Media a Top Lead-Gen Channel for Tech Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over two-thirds of high-tech marketing professionals (68%) say lead generation is their top marketing priority this year and 74% cite social media as among the top emerging marketing channels for lead generation in 2010 and beyond, according to a Unisfair survey slated for release in late May.

  • Consumers OK With Scandalized Celebs' Endorsing Brands

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    CONTENT TYPE: Chart | TOPIC: None

    Three-quarters of Americans (74%) say when a celebrity endorser gets involved in a scandal, how they feel about the brands that the celebrity endorses is not affected, according to a new Adweek Media/Harris Poll. Just over one in five surveyed consumers (22%), however, say they feel worse about the endorsed brands, though 5% say they feel better about them.

  • CEOs Rethink Customer Relationships as Business Complexity Grows

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    CONTENT TYPE: Chart | TOPIC: None

    Many CEOs are doubtful their companies can handle a volatile, increasingly complex business environment: 79% expect high or very high levels of business complexity over the next five years, and only 49% say their organizations are fully prepared to deal with that increased complexity, according to a study by IBM.

  • Women Eager to Receive Mobile Coupons

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    CONTENT TYPE: Chart | TOPIC: None

    Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special offers; moreover, 68% of such women say they are interested in receiving discounts via their mobile phone, according to a survey from miBuys Ltd.

  • Establish Credibility and Persuade Customers via Contributed Articles

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility than self-publishing another whitepaper that just sits on your website.

  • The Three Ps of Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    For Marketing to fully achieve maturity in marketing performance measurement and management—or just take it to the next level—the role of, and skills within, the marketing-operations function at a minimum needs to address three Ps: planning, process, and performance management.

  • Secure Your Prospect Base—Send in the Marines

    Article

    CONTENT TYPE: Article | TOPIC: None

    You must be realistic about the size and characteristics of your target market. So what do you do when your prospects are few in number and elusive? You face the facts—and do battle where you have the best chances of winning and the least chance of suffering casualties. Before all else you secure you prospect base.

  • The Blue Ocean and Business Models: How to Go Blue and Stay Blue

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even if you business can carve out a Blue Ocean spot—avoiding the cutthroat, backstabbing bloody Red Ocean by making the competition irrelevant rather than trying to beat it—how do you stay in the Blue Ocean for long-term prosperity? Enter the need for the business model!

  • Movie Downloading and Streaming Tripled in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The number of US online consumers who had streamed or downloaded a full-length movie within the previous 30 days roughly tripled in 2009 from 2008 levels as consumers continued to seek faster and more convenient ways to watch movies, according to a study by Ipsos OTX MediaCT.