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  • How to Track Clicks in Your Email-Newsletter Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to translate link reports into successful email-marketing campaigns.

  • Online Display Ads Bounce Back in Q3

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% from $1.050 trillion a year earlier, according to data from the comScore Ad Metrix.

  • Digital Media Combos Drive Sales, Brand Favorability

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, according to a study by iProspect and comScore.

  • Best Day for B2B Ads? It Depends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take action on digital ads.

  • Cha-Ching! Online Retail Is Back (for Now)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates, according to data from comScore.

  • Welcome Emails Drive Up Revenue, Transactions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, according to a study by Experian CheetahMail.

  • Six Best-Practices to Improve Sales and Marketing Alignment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; it is the foundation for profitable revenue growth.

  • The ROI of Real-Time Marketing and PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to do months into the future is no help when news is breaking in your industry today. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed.

  • Support Is the New Marketing: Why Web Marketing Is So Different From Offline Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    On the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, is a shift in power: away from organizations, toward customers. Brands, politicians, even popes are being questioned more than ever.

  • Strategy First When Integrating Social Media and Direct Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just another corporate presence.

  • Women Share Opinions About Products Online, Offline

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still nearly three times more likely to do so with family and friends than to go online, according to a survey from Harbinger.

  • Social Media Use Drives Face-to-Face Interaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such increased digital activity correlates to increased social, in-person interaction, according to a study by ExactTarget and CoTweet.

  • Older Workers Driving Social Networking at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen-X information workers—and not those in the younger Gen-Y generation—constitute the majority of people who use social networking for business, followed closely by Boomers age 55 and older, according to a survey from Citrix Online. Moreover, the use of social and collaboration technologies among Gen-Y workers lags behind older groups.

  • The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business marketer.

  • Next-Generation Media Consumers Tougher to Reach

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, according to a study by SAY Media. Such tech-savvy consumers are also difficult to reach via traditional broadcast media and other broadly targeted ad campaigns.

  • Small-Biz Search Ad Growth Slows in 3Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up 6.4% from the $2,231 spent in the second quarter of 2010, according to a WebVisible study based on its small-biz clients.

  • How to Identify Brand Loyalists on Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. So how do you figure out who's who? Here are five ways to identify brand loyalists on your email list.

  • 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leader

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy. How can you sift the wheat from the chaff? Here are the seven virtues of a social media leader.

  • How to Avoid Online Advertising's $1 Billion Mistake

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and because it's easy to measure. But that's no excuse for making a mistake that's costing marketers $1 billion a year.

  • Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skip

    Article

    CONTENT TYPE: Article | TOPIC: None

    The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at data analysis, manipulation, interpretation, and presentation.